'Technology' and Changes in Layout 'Standards'
TRENAK2 Basic English Professional Writing (Hopkins)
Department of Translation Studies, University of Tampere
The AK2 coverage of English-language writing 'standards' will focus on the
following points:
- An overview of general English-language 'standards' worldwide,
including those of layout and punctuation within and between the major
varieties of World English;
- An overview of 'standards' used within the English Section;
- The background of changing layout standards as influenced by
technology development;
- The need for language professionals to be able to control the
technologies they use to convey information to their clients (see examples
one [PDF], and two [PDF]);
- The need for language professionals to be able to advise employers
or clients on different language 'standards' and, where possible,
to select the appropriate layout/format 'standard' in their international
English communication (see examples [PDF]);
- The awareness that there are few absolute 'standards', and that one
must be aware of what is appropriate in context regardless of what
'standard references' may claim . . .
Brief Overview of 'Technology' Influences on Writing 'Standards'
A 'standard' as such is simply an agreed way of defining procedures,
measurements, styles, etc., within a certain community of people. The
objective is to produce a unity of similar expression in order to clarify
communication. All of us know several standards for various measurements
(Centigrade vs Fahrenheit, Metric vs Avoirdupois, DIN vs
ASA [as in ASA400/DIN27 color film], etc.).
There are also standards for language representation, including
paragraphing styles, indentations, and rules for how to represent 'marked'
elements (boldface, italics, etc.) in formal texts.
Several examples of changes in former standards may be useful as a
guide for how technologies (in the broad sense) will continue to influence
the way we write things.
Paragraphing 'Standards' from Quill Pen to Word Processor
In former days of hand-penned manuscripts, the script was often large and
characters, line length, etc., relatively uneven. To compensate,
paragraph indentations and separations were exaggerated, in order to make
the divisions of logical thought more clear to readers.
In the example at left above, notice not only the lengthy indentation,
but also the use of larger-sized letters to start each paragraph, as a
means of more quickly distinguishing between the paragraphs. In the
example at right above, the script itself is more regular, but very
generous indentations are still used to separate paragraphs.
When handwritten manuscripts started to be replaced by manual
typewriters, the inexactness of handwriting was no longer an issue.
Typewriters only produced one typeface in one size. Thus the exaggerated
indentations needed for clarity in handwritten manuscripts were reduced to
a new standard, the "5-space indentation." As the keys of early
typewriters were all equally-sized, however, there were often awkward
spaces between words and characters that had not been a problem with
handscript. These are still a problem with "monospace" fonts, as
contrasted in the following with "proportional" fonts:
(In Courier monospace characters, size 3)
- "The quick brown fox jumped over the lazy dog." -- vs.
"The quick brown fox jumped over the lazy dog." (Times proportional,
size 3)
"The quick brown fox jumped over the lazy dog." (Arial proportional,
size 3)
Notice the difference above in the length and clarity of the quoted
sentences, depending on whether a proportional font was used instead of a
monospace font, and also whether the Arial font was used instead of the
Times Roman font. While proportional fonts may differ in their face and
size, all use 'kerning'
and 'ligatures'
to make the text more clear by removing un-needed spacing.
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Last Updated 07 April 2010
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