You've found your dream job, and your résumé is polished and
ready to go. Before you hit the "send" key, however, you pause and wonder
will a human ever read it?
These days, a computer probably will be first to see your credentials
and accomplishments as more companies use software to filter and sort job
applications and résumés.
Job hunters may feel like they're engaged in a David-and-Goliath battle
with anonymous, indifferent computer databases that lock them out from
prospective employers and they may well be.
Technology-savvy applicants should be aware of how these systems work
so that they can prevent their résumés from being lost in the
cybershuffle.
First, follow the employer's instructions to the letter. If the company
tells you to include a reference code in the e-mail's subject line, do it.
If you skip such details, "your résumé may go to no-man's
land," said Colin Kingsbury, head of media and public relations for
HRMDirect, a Boston-based company that produces this kind of software
known as "applicant tracking systems" for businesses.
You also want to ensure that your résumé is readable.
Skip fancy fonts and use plain text. Kim Isaacs, Monster.com's
résumé-writing expert and director of ResumePower.com,
suggests drawing up two résumés in plain ASCII (American
Standard Code for Information Interchange) format one that is
suitable for e- mail and another for pasting into Web forms. If you are
e-mailing the résumé, the text should have forced line
breaks at 65 characters or less; if you are using a Web form, don't use
forced line breaks. As a test, e-mail a copy of your résumé
to yourself to see how it looks.
And make sure it didn't get blocked as spam. If it got caught in your
spam filter, chances are it could get stuck in others. You should also
check your own spam or "junk" folder regularly for correspondence from
prospective employers there is a chance your e-mail program might label
a message as suspected spam.
To get noticed by the computer, and by a human recruiter, your
résumé needs to contain the right keywords. These are the
words that recruiters and hiring managers use as search terms. They could
be particular job titles, academic credentials, skills or names of
specific computer programs.
Karen Hofferber, a senior résumé writer at
ResumePower.com, recommends taking a few days to do research on an online
job board, and doing a nationwide search for a position you are interested
in.
Read those job postings from all over the country and make note of the
terms, acronyms and expressions that appear frequently. It will give you
an idea of what recruiters are looking for.
Use their terminology when describing your qualifications
though only if you actually possess those skills.
Do not rely on vague job titles, Kingsbury said. If you were an account
executive at your old job, try to add more detail. Instead of writing
"account executive," you could specify "account executive, software
sales." Or if you were a programmer who specialized in Java, put "Java
programmer."
In recent years, some job seekers have gone so far as to place a large
block of keywords at the top of their résumé, much to the
chagrin of human resources professionals.
But just loading up your résumé with buzzwords won't get
you far. Search tools have become more sophisticated, so the frequency and
location of the keywords is becoming increasingly important, according to
Kingsbury.
But "if you really know Photoshop, you may want to mention it more than
once," Kingsbury said.
And above all, be honest. Don't fudge your background. Hofferber said
you will "almost certainly be caught in the end."
After submitting your application, be prepared to answer questions that
prospective employers use to further screen applicants. Typically, the
questions are straightforward and based on qualifications spelled out in
the job description: how many years of experience you have in the field,
for example.
After you have submitted your résumé to a prospective
employer or job board, remember to update it as often as necessary.
"Renewing your résumé frequently helps it rise to the top
of the pile," Hofferber said.
But the best way to get your résumé read by a living,
breathing person might be an old way, so don't forget the old-fashioned
practice of networking.
"The old wisdom is still the best," Kingsbury said. "Find a way to get
your résumé on someone's desk or in their hands."