FAST-FIN-1 Finnish Institutions Research Papers

Currant Production in Finland: Past, Present and Future
Saija Suomaa, Autumn 2009 (GB)
A FAST-FIN-1 (TRENAK1) Finnish Institutions Research Paper
FAST Area Studies Program
Department of Translation Studies, University of Tampere

Finland is a land of berries. For centuries, berries have been picked from the wild and used as a welcome supplement to the Finnish diet. Over the years numerous Finnish old wives' tales have extolled the healthy effects of berries. In recent years, scientific data gathered from research on healthy substances of berries has proven many of these to have been correct. Thus, the importance of berries in the Finnish diet is not likely to diminish in the future. On the contrary, it may even increase.

This paper reviews the history and present state of the currant family, one of the most important groups of Finnish berries. It is generally known that black and red currants belong to this group, but it also includes red and white gooseberries and white and green currants. All these species are grown in Finland today. How and when did Finns begin cultivating currants, and how well have currants adapted to the harsh Finnish climate? Why are currants grown in Finland, and how are the berries used? How have the cultivating techniques and the production of currants in Finland developed over the years? Is Finnish currant production economically viable? Can it compete in the competitive international market?

Finally, what are the Finnish consumer attitudes towards currant products? Do consumers know and value the benefits of currant products? Traditionally, Finns have preserved currants at home, and made juices, jellies, and various delicacies from currants for own consumption. Will Finns still preserve currants and use currant products in the future?

The early history of currant production in Finland: from manors to parsonages and farmyards

Currants are bush berries that belong to the Ribes family (Hämet-Ahti et al., Suomen 271-276). The group of currants that are grown for berry production includes four colour-variants of currants and two colour-variants of their near relative, the gooseberry. The European black currant, three species of red currants and the European gooseberry grow wild in Europe (Hämet-Ahti et al., Suomen 272-276). The white currant is a colour-variant of the red currant, and is said to have been known already in the 17th century (Matala 17). The green currant is a colour-variant of the black currant. It is a newcomer compared to the other currants; it is a product of a Finnish breeding programme and was introduced by MTT Agrifood Research Finland in 1987 (Matala 15).

Currants were known long before their cultivation for berry production began (Matala 17-18; Meurman 208 - 214). During the 16th century gooseberry bushes were planted in gardens for berry production in the northern parts of Central Europe and in the British Isles (Matala 18). It is estimated that cultivation of red and white currants for berry production began in Central Europe during the 16th century as well (Matala 17).

In Scandinavia the gooseberry and the red currant became known among manor owners in the 17th century as species cultivated for berry production (Matala 17-18; Alanko and Kahila 10-13). The black currant, on the other hand, was regarded merely as a medicinal plant in those days (Matala 14). Leaves, roots and berries of black currant bushes were used for various medicinal purposes (Lokonen and Köppä 29). Thus, black currants were grown for medicinal use in manors that had separate patches for herbs and medicinal plants (Meurman 211; Alanko and Kahila 10-13). In Scandinavia, black currants were grown chiefly for berry production first during the 18th century (Alanko and Kahila 12; Meurman 211; Matala 14), and the species gained in importance first in the 19th century (Matala 14; Meurman 212).

The gooseberry was known as a delicacy throughout the area of its cultivation, and gooseberries were the most widely known of all currant species from the 16th century up until the 19th century (Matala 18-19; Meurman 208). In fact, growing and breeding gooseberries was a popular recreational activity during the 19th century, particularly among English gentlemen. New cultivars were constantly developed, and the bushes were tended carefully to achieve a maximum berry-size. Berries were weighed with letter-scales, and the results were compared between enthusiasts. This hobby spread to other European countries, including Finland, during the late-19th century (Meurman 209).

Both red and white currants were known in the 16th century, although at that time they were not as popular as gooseberries. However, the oldest red currant cultivar that is still in cultivation today was described in a British horticultural publication as early as in the mid-17th century (Matala 17). The number of cultivars on the market of any given species can be seen as an indication of the popularity of the species. Even as late as in 1866 only 9 red currant cultivars were mentioned by a famous English fruit and berry specialist, whereas 185 gooseberry cultivars were listed in 1825 (Meurman 208, 214).

During the 17th and 18th centuries, currants were merely a hobby for wealthy manor owners in Finland (Meurman 214; Alanko and Kahila 10-13; Simonen 49). They were seen as luxury items; something that was not accessible to the common people who were struggling to get any food on their tables. However, the growing of currants spread gradually from manor estates to parsonages through social contacts and the education of clergymen during the 18th century (Alanko and Kahila 12; Simonen 65), and from there, during the 19th century, to the yards of common country people (Meurman 214; Simonen 102 - 103).

During the 19th century the importance of gardening increased with increasing wealth, particularly among townspeople (Simonen 66), and the first Finnish gardening societies and gardening schools were established (Alanko and Kahila 13). During the late 19th century and the first decades of the 20th century the Finnish school system developed vigorously. It became popular to establish gardens and nurseries in connection with school buildings. Thus, active school masters helped spread the knowledge - and plant material - of new, healthy crops from the late-19th century onwards (Alanko and Kahila 29 - 31).

The development of currant production from a hobby to commercial production

Although red and black currants can be found in the wild in Finland, plant material was mainly imported from Central Europe and from Russia even as late as in the 19th century (Alanko and Kahila 13). Thus, international gardening trends had a strong influence in Finland. Trade was active between North America and Europe in the 19th century, and plant material was exchanged frequently. However, as a result, plant diseases also spread rather quickly from one continent to the other. This proved to be fatal for the European gooseberry. At the turn of the century, during the very early years of the 20th century, a disease called gooseberry mildew spread from the United States to Europe (Meurman 209). In Finland the disease spread in a few years from the active eastern seaport city of Viipuri1 to the Finnish capital Helsinki, causing the destruction of most gooseberry plants on its way (Meurman 209 - 210). The European gooseberry was fully susceptible to this disease. The cultivation of the gooseberry never really recovered from this blow in Europe, although new disease-resistant cultivars were gradually developed by crossing the European gooseberry with disease-resistant American wild gooseberry species (Meurman 210).

The European gooseberry cultivars of the 19th century had extremely large berries. The world record size of gooseberry berries was weighed in 1852, when a berry of the 'London' gooseberry cultivar weighed 57.9 grams. The American wild species, on the other hand, are disease-resistant, but have small and sour berries. The cross-breed cultivars have qualities from both parents, and the berry size is not as large as in the old European cultivars (Meurman 209 - 210). The average berry size of the cross-breed gooseberry cultivars used in Finland today is 7.7 grams (Matala 41).

Although gooseberry production declined during the early 20th century, the production of other currant species was spreading throughout Europe. It is known that the production of black currants increased in the mid-19th century, particularly in the British Isles (Meurman 211). Berry wine, juice and jelly were produced from the berries. In Finland, black currant production increased rapidly with the developing domestic berry industry after Finland became independent in 1917 (Matala 14). Furthermore, the increasing knowledge about the importance of vitamins in the diet and the discovery of the black currant's high vitamin C content increased the popularity of currant products (Meurman 212).

The popularity of these products in the UK increased so much during the first decades of the 20th century that domestic production could no longer meet the demand. Thus, black currants were imported to the UK from Denmark, Norway and Canada. There were talks of exporting black currants from Finland to the UK, too, but the Second World War changed the plans (Meurman 211).

In the late 1950s, the Finnish berry industry encouraged growers to enter into currant cultivation contracts. The pioneers in the Finnish berry industry were Huhtamäki Oy2, Orion Oy, Chymos and Saarioinen Oy (Matala 5). These companies' investment in currant products, together with the broad-based, government-funded HERKO cooperation project in the late 1970s, resulted in a rapid development of currant cultivation techniques in Finland (Ackrén 51-52; Liskola et al. V-IX). The specific goal of the HERKO project was to establish the prerequisites and the impact of machine harvesting of currants in Finland (Liskola et al. VI).

In machine harvesting, the machine moves along a row of berry bushes, engulfs the whole bush (or one half of the bush in some smaller models), and shakes the berries off the bush onto plates, from where the berries are transported through a cleaning device via conveyors into plastic boxes (Picture 1). Machine harvesting facilitated the modernising of the whole concept of currant production, which resulted in larger cultivations per farm and an increased yield per hectare3 (Ackrén 51-52; Liskola et al. V-IX).


Picture 1. Machine harvesting of white currants.
Photo: Saija Suomaa

Today, the black currant is still clearly the most important currant species in Finland, followed by red and white currants. The green currant and the gooseberry, both of which are grown commercially on less than 100 hectares in present-day Finland, are less significant. In 2008 black and green currants were produced on altogether 1887 hectares (Tike 52). The area of green currants harvested is not given separately in the official horticultural statistics of 2008, but in 2007 green currants were produced on 87 hectares (Vilander, Marjahinnat). Red currants were produced on 195 hectares and white currants on 108 hectares in 2008 (Tike 53).

Gooseberries are so rarely grown commercially today that they are no longer covered separately in Finnish horticultural statistics (Tike 52- 53), but in 2007 there were 34 hectares of commercial gooseberry production (Vilander, Marjahinnat). The area under currant cultivation is not great, but currant production has significant importance to the economic situation of farmers in certain parts of Finland, most notably in eastern Finland (Matala 5; Liskola et al. V-IX).

Currant species grown in different parts of Finland today

Of all currant species that are grown in Finland, the black currant is the most winter-hardy, and can be grown successfully in the whole of Finland (Hämet-Ahti et al., Suomen 274). The red currant, together with its white colour-variant, is a little more susceptible to the harsh northern climate in Finland, and the gooseberry is the most susceptible of all currants that are produced for berry production (Hämet-Ahti et al., Suomen 272-275).

Black currant bushes are frequently found in gardens as far north as in the Tornio River valley in western Finland, and in Kainuu region in the east (Hämet-Ahti et al., Suomen 274). There are some 50 hectares of commercial cultivations of currants in Kainuu region (Picture 2), most of which are black currants. Even Lappi region has a few hectares of commercial currant cultivation, all of which are black currants (Tike 52- 53).


Picture 2. Map of Finland: current regions marked with thin lines and former administrative provinces marked with bold lines
(map source: Kartta).

The black currant cultivars of today are largely based on one single wild species: Ribes nigrum L., although some closely related wild species have been used in breeding programmes in the past few decades to increase winter-hardiness, disease resistance and yield (Matala 14-15). The wild black currant, Ribes nigrum L. has a wide area of natural distribution in the northern and central parts of Asia and Europe, including the whole of Finland. However, in the northernmost municipalities of Finland: Enontekiö, Inari and Utsjoki, black currants found in nature are considered to have spread from gardens into the wild, and have thus originated from cultivated plants (Hämet-Ahti et al., Suomen 274).

The red currant cultivars, in turn, have been developed from three wild species: Ribes petraeum Wulf., the rock currant; Ribes spicatum R., the downy currant; and Ribes rubrum L., the western red currant (Matala 16-17). The rock currant, Ribes petraeum Wulf., originates from the Alps and other mountainous areas in southern Europe, which may have given it its English name.

The downy currant, Ribes spicatum R., has a more northern area of natural distribution, stretching through the northern parts of Europe to the central and northern parts of Asia. The English name of the species may derive from the thin hair that covers its young branches and leaves. The western red currant Ribes rubrum L. has its area of natural distribution in the very central parts of Europe (Hämet-Ahti et al., Suomen 272).

Although all three species have been used to create the modern red currant cultivars, it is the western red currant that has given its name to the cultivated red currant, which is usually referred to in botanical connections as the Ribes rubrum group (Matala 11; Hämet-Ahti et al., Suomen 272).

Of the three wild red currant species, only the downy currant's (Ribes spicatum R.) area of natural distribution extends as far as to the northernmost parts of Finland, whereas the area of natural distribution of Ribes petraeum Wulf. and Ribes rubrum L. is more southern, and does not extend into Finland at all (Hämet-Ahti et al., Suomen 272). It is said that Ribes x pallidum Otto & Dietr., a crossing between Ribes spicatum R. and Ribes petraeum Wulf., has played an important role in the development of the old red currant cultivars that are most significant in Finland even today (Matala 11).

Compared to the other fruit and berry species that are significant in Finland, such as the apple (Malus domestica), the strawberry (Fragaria x ananassa) and the raspberry (Rubus idaeus), it can be said that black and red currants are the best adapted of them all to the harsh Finnish climate (Hämet-Ahti et al., Suomen 234, 204; Hämet-Ahti et al., Retkeilykasvio 258).

The European gooseberry (Ribes uva-crispa L.), on the other hand, is a more southern species, with a natural area of distribution stretching from the central and southern parts of Europe to the Middle East and western parts of Asia. Thus, the European gooseberry is not as winter-hardy as its two near relatives, the black currant and the red currant (Hämet-Ahti et al., Suomen 275). However, the old gooseberry cultivars that are grown in Finland today are crossings between the European gooseberry and some American wild species. These cultivars are more winter-hardy and disease-resistant than the original wild European gooseberry and the cultivars that were grown in Europe until the 20th century (Hämet-Ahti et al., Suomen 275-276; Matala 18-19).

Conditions required for successful currant production

Currant production can be quite extensively mechanised, which is the main reason why many Finnish farmers who have no experience in berry production, but are looking for new crop alternatives, are tempted to begin with currants (Matala 6). It is, however, quite a different thing to grow traditional, annual field crops compared to any of the berry species. For one thing, berries are perennial plants, and the conditions during the previous growing season affect the yield of the next growing season (Matala 22, 32-36). Furthermore, berry bushes require more than one year, sometimes several years, until the plants are big enough to produce significantly. Thus, the grower needs to be able to plan ahead and to be more persistent with berries than with traditional, annual field crops such as oats, barley, rye or wheat. In addition, not all fields are suitable for berry crops. All berry species, including currants, require favourable habitats to grow well and to produce good yields (Leskinen 12-13).

Currants prefer moist, lush growth habitats in the wild (Hämet-Ahti et al., Suomen 272-276). Thus, currants should preferably be grown on warm mineral soil with good moisture properties. On the other hand, currants do not like 'wet feet', so drainage must be working well (Leskinen 12; Matala 62). Medium fine sand containing a proper amount of organic matter would be ideal, as well as medium fine till-derived soil (Matala 137). These soil types are common in eastern Finland (Elonen 14), as well as hilly fields of moderate size. Hills are advantageous because they are warmer than the surroundings (Leskinen 12-13). Moderate sized fields surrounded by forests suit well for currant production, because the forest shields the bushes against hard wind, and offers protection for pollinators (Matala 139-140). An abundance of these, together with the opportune soil types explains why berry production thrives in eastern Finland (Matala 5; Tike 50, 52 - 53). In addition, the numerous lakes in eastern Finland (Kartat) provide water for irrigation and even up temperatures in spring and in autumn.

Cultivating currants on clay soil and on flat or low-lying lands is more challenging, particularly because of poorer moisture properties, compactness of the soil (Matala 136), and susceptibility to frost due to the topography (Leskinen 12). Unfortunately, these conditions prevail in the southern and western parts of Finland (Elonen 10; Kartat).

Currants are in bloom very early in spring: on average from mid-May to mid-June in Finland, depending on the location. Blooming lasts for two to two and a half weeks, depending on the weather (Matala 36). Spring frosts can be a problem, because there is no effective and profitable technique to protect currant flowers against frost (Matala 39-41, 209). In recent years, spring frosts have been very common (Salo). For example in Kanta- Häme region there have been mild or even severe spring frosts in four consecutive years from 2006 - 2009 (Suomaa). Spring frosts can have drastic effects on yield (Matala 39).

The amount of rainfall in Finland is on the average sufficient for currant cultivation, but spring and early summer are usually very dry, especially in south-western Finland (Sade; Kevät). For this reason it is well advised to provide irrigation for currant bushes, particularly if the moisture properties of the soil are poor. Currants can be grown successfully without irrigation on soils with good moisture properties. It is, however, beneficial to irrigate less-than-two-year-old bushes on all soils (Matala 200).

From small-scale handpicking to modernised, intensive production

When commercial currant production increased in the 1920s, production was still very much based on small-scale cultivation, and harvesting was done by hand. During the 1960s cultivation techniques were improved in order to increase productivity of the cultivations (Achrén 70). Some relatively effective techniques were developed to reduce the number of workers required during harvesting. The most effective of these techniques was to shake the berries from the bushes with the help of a rubber stick, collecting the falling berries and leaves in a fibreglass tub set underneath the bush (Picture 3) (Leskinen 50). It is estimated that the number of workers needed to harvest one hectare of currants by hand has been around 180 - 250 people. In comparison, the number of workers needed to harvest the same bushes with help of the rubber stick and a fibreglass tub is estimated to be only 40 to 50 people (Liskola et al. V).


Picture 3. Harvesting berries with a rubber stick, the falling berries and leaves collected in a fibreglass tub beneath the bush
(photo source: Matala 254).

During the 1960s there were attempts to mechanise harvesting by shaking the berries from the bushes with the help of an electric device that had been developed from an electric saw. The berries were gathered on a plastic container set underneath the bush. This method proved not to be very practical because it was not easy to move around with the required long cables (Leskinen 49-50).

Harvesting machines were developed actively throughout the world in the 1970s, in Finland as well. Development was very quick, and soon there were various automated machines in use. There were machines that were pulled by a tractor and machines with their own engines (Leskinen 50-51; Matala 114-121).The first fully automated harvesting machine that was used in Finland in 1975 was the British Pattenden Saddle Harvester (Leskinen 51). The Pattenden harvester had its own engine; it engulfed the entire currant bushes and shook the berries onto plates, from where the berries were transferred through a cleaning device to transport boxes via conveyors. Only a driver and two workers to fill the boxes were required to harvest one hectare of currants (Leskinen 50-51; Liskola et al. V).

The first Finnish harvesting machines, with the Joonas trademark, were in use in 1979. The operational principle of these machines was very similar to the one in the British Pattenden machine. In 1999 it was estimated that there were 30 harvesting machines altogether in Finland, of which most were with the Finnish Joonas trademark (Matala 114). The company that owns the Joonas trademark, Rakennustempo Oy2, has actively developed the machine. The modern models have a number of accessories, which enable them to be switched from a harvesting machine into a mistblower sprayer or a pruning unit by changing a device inside the machine (Matala 115).

Machine harvesting changed the whole concept of currant production. In the earlier system, based on hand-picking, bushes were planted equal distances from one another, with two meters between the plants on all sides. Thus the number of plants per hectare amounted to 2500 (Leskinen 29). However, gradually the planting system changed while a more intensive use of land was striven at, and bushes were planted more clearly in rows. With machine harvesting, the rows became denser, and today around 4000 plants are planted per hectare (Matala 181). With smaller machinery the space between the rows can also be smaller, and even more plants can be planted per hectare (Matala 181). However, it is often so that the same machines are used for tending other crops than currants as well; the machinery is not chosen solely on the basis of the needs of currants (Suomaa).

With hand-picking, the bushes could stretch in all directions, and maximum yield per bush was striven at. With machine harvesting it is important that most of the branches grow sideward, because the machine is not efficient in picking berries from branches that grow along the row (Liskola et al. VI-VII; Matala 180-181). In dense rows, the bushes are forced to stretch sideways because of the competition between the neighbouring bushes. Thus, fewer branches are formed towards the neighbouring bushes, and most branches grow towards the spaces between the rows. This is why dense rows are used in a currant cultivation system based on machine picking. Maximum yield per bush is not striven at; the goal is maximum yield per hectare.

Currant bushes need to be tended throughout their lifespan: they need to be planted, pruned, fertilized, sprayed, irrigated, and the berries need to be picked, packed and transported. Today, currant bushes are mostly tended mechanically. Currant cultivations are usually planted with the help of simple planting machines that are pulled by a tractor (Matala 125). Planting is usually done late in the autumn with 1-year-old to two- year-old plants that are mostly ordered from nurseries, but sometimes grown on the farm from cuttings (Matala 152-162, 180). The spaces between rows grow grass; the space underneath the bushes is kept clean with help of herbicides, or, in organic farming, with help of ground covers. The grass between the rows is cut with a specific machine, and herbicides are sprayed under the bushes using small field sprayers with specially constructed nozzle units (Matala 121-124, 128-130; Suomaa). Fertilizing is done mechanically (Matala 113), or through fertigation, where dissolved fertilizer is spread via drip irrigation (Suomaa). Spraying is done with a mistblower sprayer or a field sprayer attached to a tractor or to the harvester, and pruning is partially done mechanically (Matala 183-200).

Pruning enhances the growth of currant bushes, which is important in ensuring sustained production. Pruning enhances light exposure to the inner parts of the bushes, and thus the quality of the berries (Matala 210-211). It also enhances the quality of the harvest. When the bushes are regularly pruned, old and dry branches are removed. Hence, dry sticks will not end up among the berries during harvest (Suomaa). Yearly hand-pruning of currant bushes would be important even today, but it is not cost-effective in modern commercial cultivations. However, it is still advisable to hand-prune the bushes occasionally, if not on a yearly basis, because machine pruning is never as accurate and selective as hand pruning (Matala 210).

Plant observation is very important throughout the growing season, in order to be able to time and direct plant protection measures appropriately (Matala 228-231), as well as to time and size the harvest correctly. Chemical plant protection methods, such as spraying with fungicides and pesticides, are reduced to the necessary minimum in currant production in Finland because of cost-effectiveness, but also because of environmental issues: the less chemicals are used the better (Suomaa). Each spraying must be closely timed, specifically targeted, and clearly motivated by findings on the field. There are threshold values for efficient pesticide use: pesticide use is cost-effective only if the numbers of a given pest are found to be above the threshold value (Matala 229-232). In recent years there have been on average one to three sprayings per summer with fungicides and one to two sprayings per summer with pesticides on a Finnish currant farm with modern cultivation techniques. In addition, there are specific fertilizer sprayings to enhance disease resistance of white currants (Suomaa).

The Finnish currant cultivation technique is comparable with the techniques used in other countries. It is also possible to get as good yields of currants in Finland as in the other countries on average (Matala 5). On the other hand, production expenses are high in Finland compared to some other countries, most importantly Poland (Matala 6; Salo). In addition, the harsh Finnish climate brings with it certain risks, such as spring frosts and the risk of winter injuries (Matala 39- 41, 209, 60-61), that add to the uncertainty of currant production in Finland. There are spring frosts in, for example Poland as well (Salo), but in recent years their effect on yield has not been as great in Poland as in Finland (Faostat). In recent years, the average yield of currants has been significantly lower in Finland than in the major currant producing countries in Europe (Faostat; Tike 52-53). In addition to spring frosts, the reluctance to renew currant cultivations as a consequence to the uncertainty in the markets has had a negative effect on currant yield in Finland (Vilander, Haapamäentalossa; Vilander, Herukkaa).

How the berries are used: beverages and refined delicacies

Currants and other berries have traditionally been preserved in Finnish households as juice and jelly. Cooking whole berries with a touch of water and an adequate amount of sugar, and jellying the mixture with a proper jellying agent has been the traditional method of making jelly in Finnish households, and the method is still valid (Hillot). For decades, juice has been prepared with the help of a specifically constructed steam kettle called Mehu-Maija. The kettle consists of three pieces: the lowest piece is filled with water, the topmost piece with a sieve bottom is filled with berries and closed tightly, and the piece in the middle collects the juice. As the water boils, hot steam evaporates, which makes the berries soften and release their juice (Mehut). In the 1970s, freezers became increasingly common in the Finnish households (Kodin). The enhanced cooling equipment had a positive effect on the use of fresh berries and on preserving berries in the Finnish households. Freezing berries for later use became popular (Achrén 130; Kodin). Frozen berries can be used as raw material for juice or jelly, as well as for desserts and other delicacies.

For centuries it has been generally known that there are healthy benefits of consuming berries. In the 17th century, the leaves of black currant bushes were used to prepare medicine for fever, black currant branches and roots were cooked and the liquid was used as a medicine for rheumatism, and juice from the berries was used to cure a sore throat (Lokonen and Köppä 29). Today black currant juice is still very popular, and it is known to be rich in vitamin C. Hot black currant juice is still consumed as a cure for a sore throat and to ease the symptoms of flu or a common cold (Matala 5; Lokonen and Köppä 29). The black currant's delicate flavour suits well in desserts as well, for example in parfaits, sorbets or ice cream, or in traditional Finnish desserts (Mustaherukkahyytelö). Black currant jam is traditionally used with chicken meals in Finland, but it also suits well on toast or in porridge (Meritalo). The berry industry uses black currants in alcoholic beverages, and as a raw material for juice or jam (Vilander, Marjoista; Meritalo; Pernod).

Red currants contain a lot of pectin, which makes it an excellent raw material for jellies and jams. Red currant juice is also very refreshing, and suits well in mixtures with other berry juices (Lokonen and Köppä 43). The berry industry uses red currants mainly as a raw material for juice and alcoholic beverages (Vilander, Marjoista).

White currants are used in industry as a raw material for Finnish sparkling wine, and for juice mixtures (Lokonen and Köppä 43). The white currant is less widely known than the black and red currant, and has traditionally been seen as an industrial berry (Matala 93). However, white currants make excellent juice when blended with, for example, a small amount of raspberry juice. White currant jelly is a beautiful, rose-coloured product with a refined taste (Suomaa).

Gooseberries are mostly consumed fresh, or cooked into jellies or jams in households. Some also make juice out of gooseberries, or use them in pies. Finnish country wineries4 use gooseberries in their products, such as wines and sparkling wines (Tuotevalikoima).

The green currant is originally a Finnish speciality. The first green currant cultivar, developed from the self-pollinated progeny of a black currant cultivar, was released by MTT Agrifood Research Finland in 1987 (Matala 15). This cultivar, 'Vertti', never became very popular because of problems in its cultivation (Tahvonen et al.). The green currant berries, however, are an interesting product, with a softer but nicely original taste compared to black currants. Thus, green currants have also become popular as raw material in Finnish country wineries4 (Tahvonen et al.; Tuotevalikoima; Viinit). To encourage green currant production, two new green currant cultivars with enhanced characteristics were released in 2007 by MTT Agrifood Research Finland (Tahvonen et al.).

Berries of all currant species can be used as raw material for alcoholic beverages. In 2007 there were 38 small-scale country wineries4 in Finland producing berry wines and other alcoholic beverages, such as sparkling wines, liqueurs and berry ciders (Vilander, Marjoista). Currants are very important as a raw material in these products (Tuotevalikoima; Viinit; Väkevät).

How does the Finnish currant production stand in the competitive international market?

Currants are a very European crop

Today, currants are a very European crop compared to other fruit and berry crops. There are, however, wild currant species in North America as well, such as the American black currant, Ribes americanum Mill., and the Canadian black currant, Ribes hudsonianum Richards., as well as wild gooseberry species (Hämet-Ahti et al., Suomen 274-276; Murphy 44) . In addition, European immigrants brought currants with them, probably as seeds, into North America already in the 17th century, and it is known that currant cuttings were ordered from Europe to North America in the 17th century (Matala 14; Meurman 214). In 1925 as many as 61 North American black currant cultivars were listed, of which 40 were Canadian. In the same year, altogether 185 red and white currant cultivars were listed in an American book, of which as many as 109 were North American (Meurman 214).

However, today commercial cultivation of currants is marginal in the United States. The reason is a disease that spread from Europe to the US in pine plants in the late 19th century. This disease is caused by a species of rust fungi, Cronartium ribicola, and it is called 'white pine blister rust'. The fungus has two obligate hosts, one of which is white pines, and the other currants. This means that the disease can spread through currants. All of the North American white pines (also called five- needle pines), such as Pinus strobus, are very susceptible to this disease, and have a high mortality rate when infected. The disease caused a forest disaster in the US in the early 20th century. Because of this, black currant production was restricted or banned in the US. Even today there are several states where currants may not be grown freely (Matala 14; White).

According to the United Nations Food and Agriculture Organization's statistics, the area of currants harvested in 2007 in the whole world was 140,315 hectares, of which there were 0 hectares in the United States, 160 hectares in Australia, and 1,275 hectares in New Zealand, with the remaining 138,880 hectares in Europe and its neighbouring areas in Asia. The figure for currant production in Canada was unfortunately not given (Faostat).

The largest currant producers are the Russian Federation and Poland, with 67,800 hectares and 45,816 hectares harvested in 2007, respectively (Faostat). Of the two, Poland is very strong in exporting currants as raw material, whereas most of the currants produced in the Russian Federation are consumed domestically (Matala 56; Salo).

Fluctuations in the world markets
The black currant is by far the most significant currant species on the world market. The demand for red currants is low, and there is very little commercial production of white currants and gooseberries (Matala 55). On the whole, currants are distinctively industrial berries, rather than delicacies (Matala 5, 55, 75). They are very easily stored frozen, and so the production of the previous year, and the amount of stored berries, affect the annual prices in world markets very strongly (Salo).

There has been a cyclic pattern in currant production in the world in the past two decades. The demand for black currants increased strongly between the years 1989 - 1990, mainly because currant production in Poland was at that time in turmoil, due to the drastic changes in politics in the country (Matala 55; Salo). The price was relatively high in the world markets. Because of this, new currant fields were planted in many countries. There is, however, a certain instability and uncertainty in the world currant market, mainly due to the characteristics of the product: currants are a bulk product that is easily stored frozen. For example in 1992 the production increased more than the demand, and the price of currants plunged (Matala 55).

A few years of slow growth in the area harvested followed, until the same development occurred again during the years 2000 - 2005. The area of currants harvested then increased in a few years from 104,173 hectares in 1994 to a peak of 158,647 hectares in 2002 (Faostat). This can be explained by the high prices in the world markets in the late 1990s. The record price in 10 years was €1 per kilogram in the year 2000. New currant fields were planted in many countries, especially in the eastern parts of Europe. However, when the new cultivations reached maturity in 2002 - 2003, the price of currants plunged again. In 2003 currants sold on world markets at prices well below production expenses: €0.18 - 0.40 per kilogram. The difficult situation in the world markets continued during the years 2004 - 2005 because there was an abundance of stored currants worldwide (Salo). This has affected the area harvested, which has decreased slowly in recent years (Faostat). However, there is still pressure to reduce currant production worldwide (Salo).

The currant market in Finland
The situation on the world markets affects the Finnish currant growers strongly, as the price of Finnish industrial berries reflects the price in the world markets, and the price of industrial berries affects the price of currants in the fresh market in Finland (Matala 93). In 1999 around 50% of all currants produced in Finland were industrial berries, and only 50% of the production was sold in the fresh market (Matala 93). The situation has, however, changed in recent years as the demand for Finnish industrial berries has decreased, and an ever-increasing portion of currants in Finland is being sold to the fresh market (Vilander, Herukkaa). Some of the largest and oldest Finnish berry industry companies no longer exist, or no longer use Finnish berries in their production, which has affected the demand for currants.

Of the Finnish berry industry pioneers: Huhtamäki Oy2, Orion Oy Chymos and Saarioinen Oy (Matala 5), only Saarioinen Oy remains, and it still has currant cultivation contracts with Finnish growers. Huhtamäki Oy Marli has been divided into two separate companies, of which Oy Marli Ab makes juices, but has substituted imported berries for Finnish currants in its products (Vilander, Marjoista). The other half of the original company was sold to the Swedish Vin & Sprit company, which was in turn sold to the Pernod Ricard company in 2008 (V&S Group). This company, Pernod Ricard Finland, still produces alcoholic beverages in Marli's old factory in Turku, and uses Finnish currants in its products, for example in Elysée sparkling wine (Pernod).

There are also other companies that buy smaller amounts of Finnish currants, such as Pakkasmarja Oy, Vesannon Marja Oy, Nordic Jam Oy, Kiantama Oy, MaHeVi Oy, Marjavasu Oy, Meritalo Oy, and others (Vilander, Marjoista; Vilander, Marjat). The Finnish country wineries use Finnish currants as well (Vilander, Marjoista; Tuotevalikoima; Viinit; Väkevät; Moisio).

The demand for currants on the Finnish fresh market is estimated to increase in the future. However, the importance of marketing and of a high quality of the berries will also increase. In addition, it has been said that the yield of the wild forest berries, such as blueberries and lingonberries, affects the demand for currants on the fresh market. The question is how to stabilize the demand for currants and to diminish the fluctuations in the market. The majority of the Finnish currants that are sold on the fresh market are machine picked. The consumers have traditionally preserved most of the currants that they purchase from the fresh market (Vilander, Herukkaa).

Compared to earlier decades when a few companies were very actively promoting currant production and making currant cultivation contracts (Matala 5; Ackren 51-52; Liskola et al. V-IX), the growers of today need to tolerate a greater level of uncertainty, they need to be more active and have several products, as well as several marketing channels, to secure their income. Some growers have expanded their production with, for example, strawberries and raspberries. To assure the sales of their products, many growers have developed their marketing through several buyers and/or direct sale from the farm. Others have upgraded their products and/or specialized in organic production and thus enhanced direct sale from their farm (Vilander, Haapamäentalossa; Vilander, Marjat; Vilander, Luomumarjat).

New views on the marketing of currants: information on the healthy substances of the berries

There are numerous "old wives' tales" concerning the healthy effects of berries in Finland. Hot black currant juice has been used to relieve the symptoms of the flu or a common cold for centuries. Wild blueberries are said to have a positive effect on eyesight; and cranberry juice is said to prevent urinary tract infection.5

The effect of black currant juice was at least partially explained already before the Second World War when the high vitamin C content of black currants was discovered (Meurman 212). Today, this is considered common knowledge in Finland, but the actual details of the vitamin content of currants are less widely known, as well as all of their other healthy substances.

In recent years, research on healthy substances of berries has produced scientific data that has proven the above-mentioned old wives' tales to have been correct. Actually, not only blueberries but also black currants may have a positive effect on eyesight in humans, and not only cranberries but also lingonberries have a preventive effect on urinary tract infection (Haapalahti 21). In addition, several other healthy effects of berries have been newly discovered.

The vitamin content of currants may thus be old news, but it has not lost its significance in the human diet. The amount of vitamin C in black currants depends on the cultivar, but it is on average 120 - 180 mg in 100 grams of fresh berries (Matala 47- 48; Black). In comparison, the vitamin C content of oranges is around 50 mg in 100 grams of fresh fruit (Matala 47). It is said that 50 grams of fresh or frozen black currants equals the required daily intake of vitamin C in humans (Mustaherukka). In addition, black currant berries contain a relatively high amount of vitamin E, as well as carotenoids, the pre-stage of vitamin A (Black; Haapalahti 10-11; Mustaherukka). Gooseberries and red currants contain a relatively high amount of vitamin C as well, ranging between 30 - 38 mg in 100 grams of fresh berries. The amount of vitamin C in white currants is said to be somewhat higher than this (Matala 47).

In recent years there has been much research on phenolic compounds of berries and their antioxidant activity in humans (Haapalahti 3, 15-16; Hakala; Mustaherukka). It has been shown that the black currant is one of the berries that contain a high level of beneficial phenolic compounds (Haapalahti 3, 15-16; Hakala; Mustaherukka). In addition, black currants have been shown to have an ideal fatty acid composition in their seed oil (Vuorinen; Mustaherukkaöljy). Black currant seed oil has been shown to have a beneficial effect on the health of the heart and the blood vessels (Mustaherukkaöljy). In addition, black currant seed oil has been shown to have a lowering effect on LDL cholesterol (Haapalahti 21; Mustaherukkaöljy). All this new information, combined with the existing knowledge on the black currant's qualities, resulted in the black currant being selected as the 2007 Medicinal Plant of the Year by Suomen Terveystuotekauppiaiden Liitto ry [the Finnish association for health product merchants] (Mustaherukka vuoden).

A glimpse of the future

Currants may not provide a secure income to all present Finnish currant growers in the future, but the most persistent growers will probably continue. In 2007, as many as 67% of currant growers who responded to a questionnaire of the Hedelmän- ja Marjanviljelijäin Liitto ry [the Finnish association for fruit and berry growers] replied that they were not going to renew their cultivations, nor pull down old bushes, but were going to continue as it is (Vilander, Herukkaa). The reluctance to renew currant cultivations is a consequence of the uncertainty in the markets (Vilander, Haapamäentalossa). However, as the importance of the fresh market increases, the importance of the visual quality of the berries increases as well. Currants ought to be large in size and of high quality in order to attract the consumers. This is not easily achieved with berries from old bushes (Vilander, Herukkaa).

As an ever-increasing portion of currants produced in Finland ends up in the fresh market, the importance of marketing will increase in the future (Vilander, Herukkaa). Options to enhance the marketing of currants might be to differentiate the product, with help of, for example, organic production. It is said that the so-called 'conventional production' in Finland is also 'softer' - that is, less intensive in the use of chemicals - than in Central Europe, partly because of Finland's pristine conditions and northerly location (Matala 6). There are, however, some currant growers who seek advantage in marketing by specialising in organic production (Matala 6). There are reports of positive experiences of organic currant production, and especially its effects on marketing the product (Vilander, Herukkaa; Vilander, Luomumarjat).

Black currants are by far the most important currant species in organic production. In 2008 there were 284 hectares of organic currant production in Finland, which comprised 13% of the total area of currants harvested in that year (Tike 51). The area of currants under organic production has, however, diminished; in 2005 there were 383 hectares of organically grown currants (Vilander, Herukkaa). The reason for this is not clear, but it may have something to do with the price for organic currants on the market, which may not have been as high as expected (Salo).

Yet another option for currant growers in the future might be to upgrade their products, or to cooperate more with small companies that already produce various berry products. There are several berry farms in Finland that produce juice or jam from their own berries, or freeze berries in consumer packages to be sold in the wintertime (Hedelmän-; Vilander, Luomumarjat; Vilander, Haapamäentalossa). This kind of activity may increase in the future.

Today, Finnish country wineries are only allowed to sell bottled products with less than 13% of alcohol from their shops. However, many of the wineries also produce liqueurs. As for now, the wineries are only allowed to sell liqueurs by the glass in their own restaurants, or in bottles through Alko, the government monopoly chain for strong alcoholic beverages in Finland. Soon it will be possible to sell liqueurs in bottles on location as well, if the changes planned to the Finnish law on alcoholic beverages passes through (Moisio; Kähkönen). This is estimated to have a very positive effect on the sales of the country wineries and on their need for raw material (Moisio). The Finnish country wineries are only allowed to use domestic raw materials in their products. This means that an increase in their production will have a direct, if not very significant, influence on the demand for Finnish berries. It is estimated that in 2007 Finnish country wineries used around 100,000 kilograms of Finnish fruits and berries in their products (Vilander, Marjoista).

It has been said that an ever-increasing number of Finns will be living in big cities in the future (Anhava), where storage room is limited and thus the possibilities to preserve and to store currant products for later consumption are not very good. Furthermore, Finnish families are smaller today compared to the situation a few decades ago (Perheväestö). There is not as much need to preserve berry products for a household of only a few people as for a big family. Nevertheless, Finns are also wealthier now than a few decades ago (Palkansaajien), which tends to influence the overall consumption positively. It may well be that all this will lead to an increased demand for upgraded currant products on the markets.

The demand for fresh berries may well shift from berries for preservation to berries that are to be consumed fresh. It is, in fact, estimated that the demand for hand-picked, high quality currants will increase and that an increasing amount of the purchased berries will be frozen as such or eaten fresh. Consumers are said to purchase such products with their eyes. It remains to be seen if the price for hand-picked, high quality currants will be high enough to motivate the growers to invest in hand-picking (Vilander, Herukkaa).

A positive outlook for Finnish currant production?

There are long traditions of using currant products in Finnish households. Finnish currant growers can only hope that consumers will value short-haul products and domestic berry products in the future as well, as this will be essential to the future of domestic currant products, regardless of the size of the company that has produced them.

The value of the healthy substances found in currants has not yet been exploited to its full extent in the marketing of currants in Finland. It remains to be seen how well Finnish currant growers and the companies selling Finnish berry products will succeed in their future marketing. In recent years they have gained new information on the value of currants - the black currant in particular. The job remains to make use of all this information, and to convince customers to buy more and more of the products. This may require the development of new, upgraded products from the valuable raw material to attract new customers.

The positive fact remains that as biological species, currants are well adapted to the Finnish climate. In addition, there are long traditions of currant production in Finland, and the Finnish currant cultivation technique is comparable with the techniques used in other countries. Given a suitable habitat and a skilled grower, it is quite possible to reach good currant yields in Finland. This, as well as the high quality of berries, can only be achieved when the bushes are actively tended and appropriately renewed. As in any line of work, the investment must, however, be duly rewarded. The production of currants must be economically viable. It remains to be seen how successfully the equation will be solved in Finland, and how well currant production and consumption will be balanced in Finland in the future.


Notes

  1. Before the Second World War, Viipuri belonged to Finland. Viipuri was the second largest city of Finland in 1939, and the principal town of Viipuri province. After 1944 Viipuri belonged to the Soviet Union, and is now a part of the Russian Federation.

  2. 'Oy' is the official Finnish abbreviation for a 'public limited company', or 'osakeyhtiö' in Finnish.

  3. A hectare is the unit of area used in agricultural contexts in most European countries. One hectare is equal to 10,000 square metres, and equals 2.47 acres.

  4. Finnish country wineries prepare alcoholic beverages from Finnish berries and fruits. Currently there are 38 wineries in different parts of Finland. The Finnish alcohol production laws changed in 1995, which made it possible for the country wineries to sell bottled products with less than 13% alcohol from their shops.

  5. More information on the healthy effects of berries can be found in the book Mihin marjamme kelpaavat, by Toivo Rautavaara and Pekka Knuutila (Porvoo [Finland]: WSOY Publishers, 1981).


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