US-1 'Spanish Influence' Files
American Latino Images of the Present?


 

In sharp contrast to the former stereotypes of Speedy Gonzalez and Frito Bandito are this photo of the Columbian pop star Shakira (Left, at the 2006 Grammy Awards, where she took top honors) and recent cover photo from the upscale magazine Two Mundos, which with magazines like Latina is redefining the public image of Hispanic Americans. Note that the title Two Mundos itself is a form of 'Spanglish', emphasizing the bicultural and bilingual identities of upscale U.S. Latinos.

Is it a coincidence that stereotypical characters of the past were usually male and rural, and the face of the new Latino image often female and urban?



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Last Updated 12 May 2010