FAST-US-7 U.S. Popular Culture Notes
Popular Objects and Artifacts
FAST-US-7 United States Popular Culture (Hopkins)
Department of Translation Studies, University of Tampere


Popular objects and artifacts include people, products, foods, clothing, tools, proportions, etc. (historical or current), which have symbolic or representative value or meaning well beyond their 'ordinary' usage — becoming 'concepts' in their own right. Following are a few examples:
  • Cars and roads: car types/models/brands (Cadillacs vs Chevrolets vs Jeeps), pick-up trucks, bumper stickers, roadside advertising (cf. former 'Burma Shave' ads), memorials ('World's largest ice-cream cone, etc.) and museums, drive-in businesses, "status" & customized cars, etc.

  • Food & Food Brands: hamburgers, hot dogs, ball-park mustard, jello, Wheaties, apple pie, fried chicken & watermelon, moon pies , spam, picnic food, movie-theater food, Campbell soup, Heinz catsup (ketchup), holiday menus (Thanksgiving, Christmas, etc.), "large portions" . . .

    1. 'Native-identity foods' (only a native of that culture is normally able to tolerate them)? U.S. root beer, PB&J (peanut butter and jelly) sandwiches, 'sweet potato casseroles' [with toasted marshmallows on top], etc., vs GB Marmite, vs Finnish lipeakala, mämmi, etc.

    2. Foods which are identified with cultural concepts: Uncle Ben's rice and Aunt Jemima's pancakes and other 'iconic' advertising personalities vs the Finnish 'Elovena factor'? (cf. Elovena naiset — see also 'Elovena girl goes Italy')

  • Products: Barbie dolls, hula hoops, Zippo lighters, Colt 45 pistols, Winchester rifles, etc. (vs Uzi, Mauser, AK-47, Beretta), Flexible Flyer sleds (cf Citizen Kane), Schwinn bicycles, Sears Craftsman tools and their lifelong guarantee,'classic' toys such as Tinkertoys, Lincoln Logs, Slinky, Etch-a-sketch, etc. (cf. Growing Up in the 1950s [8.51-minute video with many product images of the time] and Take Me Back to the 1950s [7.32-minute video])

  • People as concepts/objects/symbols: George Washington, Marilyn Monroe, John Wayne, Elvis, the Marlboro Man, 'California Girls', Time Magazine Man [person, category] of the Year" awards, etc.

  • Clothing: baseball caps, cowboy hats (and boots), team-symbol sports 'hats' (Green Bay Packer "cheeseheads", Minnesota Viking "horns," etc.), blue jeans, slogan t-shirts, L.L. Bean 'Canadian' rubber boots, hospital clothing, beach clothing, formal clothing, what retired people in Florida wear in movies, etc.

  • Packaging: coke bottles, ketchup bottles, six-packs, National Geographic covers, etc.

  • Architecture: McDonald's Golden Arches, Howard Johnson's (HoJo) orange roofs, mega-malls, strip malls, the early "domed" stadia ....

  • Business brand/trade names and 'personalities': Wal-Mart, Nike, Sears, Tiffanys, Macys, The Gap, the Disney Store(s), and other mall names, a "dime store", drug stores and soda fountains, "7-11" stores

  • Classic family-theme TV Series: Little House on the Prairie, The Waltons, Lassie, Brady Bunch, Leave it to Beaver, Cosby Show, vs All in the Family, The Simpsons, etc.; (cf. The Sopranos or Six Feet Under?). Reflection of current society and social values, or shapers of new moods?

  • TV Talk Shows (type=identification): Jay Leno, David Letterman, Conan O'Brien, Dr. Phil, Jerry Springer, Ricki Lake, Arsenio Hall, Oprah Winfrey, Larry King, etc.

  • Current or recent media 'images' (individual stands for larger concept): Howard Stern, Donald Trump, Janet Jackson & the 2004 Super Bowl vs. Paul McCartney & the 2005 or The Who & the 2010 Super Bowls, Barack Obama's Nobel Prize?

  • Film actors/actresses/directors/genres (historic; genre or "type" identification): Boris Karloff, Rock Hudson & Doris Day, Spencer Tracy & Katherine Hepburn, Rambo movies, Disney movies, Marx brothers movies, Frank Capra movies, John Ford movies, Billy Wilder movies, Western films and actors of the past, etc.

  • (Recent/Questionable) Sports heroes: Mike Tyson, Dennis Rodman, Pete Rose, John McEnroe (lifestyle conflicted with sports performance, etc.), Mark McGwire, Tiger Woods (post December 2009)

  • American archetypes: 'rags-to-riches' and/or "hard work equals success": Abraham Lincoln, Babe Ruth, Steve Jobs, Jimmy Carter, Horatio Alger stories, immigrants, etc. )

  • Group stereotypes: 'Soccer moms', college fraternity members/life, Baby Boomers, and Generations X and Y, 60s 'hippies' or 'flower power', 80s Southern California "Valley Girls", 90s popularization of 'poor white trash' as very different examples, vs 'New Militia' members or southern rednecks, etc.)

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Last Updated 15 February 2010