The range of material studied by popular culture scholars is almost limitless, as may be suggested by the following examples not previously discussed. Each will have its own jargon, rituals, icons, fetishes, system of status identification, position in the popular consciousness, and influence on popular thinking.

• Advertising: myths, symbols, language, product status, knowledge of the market (Ikea vases/glasses/ice in the United States), politically incorrect ads, etc.
• Architecture: "symbols", public space/size, defensible space, public toilet status, drive-in-ability, drinking fountains and their culture, mall retail & social layout planning, 'gated' communities, etc.
• Automobiles: names & symbolism, market and user status, more than just 'getting from A to B'?
• Books: Who reads what (do people read?) (Best-seller lists), cost, where and why do they buy — types of literature preferred, paper vs hardback, print or digital, etc?
• Death: perceptions of dying, language, technology, market
• Cartoons: (Editorial): styles, points of view, characters such as Donald Duck, Scrooge McDuck (why "Mc"-Duck?) and the Beagle Boys . . . Elmer Fudd, Huey, Dewey and Louie, etc.
• Fashion: Who wears what, when, where, why? Where is it advertised and how/why? Vogue, Cosmo, "17", vs Women's Wear Daily; styles, hairdos, status...
• Film: National "types" of films, stereotypes & characterizations, film clichés (white/black hats) etc.
• Food & Eating: What, where, when, why; how much (and how fast?)
• Games/Toys: Monopoly, Trivial Pursuit, sports, Mah-Jongg, Role-playing, Computer Action
• Dolls: Barbie and Ken, G.I.Joe, Cabbage Patch, Raggedy Ann, Strawberry Shortcake, My Twinn, Beanie Babies, etc.
• Magazines: Most popular, types, presentation of information
• Newspapers: New York Times, Wall Street Journal, USA Today, etc., vs The National Inquirer, Grit, etc.
• Pornography: Soft vs hard, availability, types, target audience
• Recordings: Format, type, advertising, artists, labels, period associations, technology associations, etc.
• Religion: "Popularity," status, influence, perceived values, evangelism, prominence in media, political power, modes of dress, uses of color, literary allusions, holidays
• Self-help: Origin and applicability of the concept; relationship of self-help and social responsibility thinking, etc.
• Sex Equality: Status, pay, advertising age/image differences, expectations, "respect", associated language ('glass ceiling', pink collar jobs, etc.)
• Sports: Levels: (amateur, professional, school teams, summer leagues, etc.), Media influence, role models, types of sports, language, character
• Television: Volume, sponsorship, images, influence, cost, programming policy, who watches, why, consequences
• Theater: Elite vs popular theater, dinner theater, summer stock theater, community theater, school theater productions, associated names and locations, perceived status