FAST-US-7 U.S. Popular Culture Papers

Emma Becomes Cher:
How a 19th Century Classic Novel Turned into a 20th Century Popular Film

Jenny Perttola, Spring 2010 (UK)
A FAST-US-7 United States Popular Culture Paper
Department of Translation Studies, University of Tampere


The mid-1990s witnessed a great revival of Jane Austen in the mainstream media. The works of the English novelist had been filmed before, but it was BBC's 1995 TV mini-series Pride and Prejudice which started a whole wave of Austen adaptations. Among the adaptations were also films that were not so ostensibly Austen. These included Clueless, a 1995 film set in an American high school and concerned with such modern phenomena as liposuction and shopping sprees. This may seem a far cry from the doings of 19th century English gentry, yet the undercurrents of Amy Heckerling's Clueless can clearly be traced back to Jane Austen's Emma. But how does 19th century rural England turn into 20th century urban America?

This paper discusses the adaptation of Austen's romantic story from book to film from the point of view of the 'Core American Values' identified by sociologists Robin Williams and James Henslin. Which elements of the story and the principal characters are kept and how have they been modified? What has been added and what has been cut? How do these changes reflect the Core Values? Keeping in mind that book and film are two completely different media and that heavy abridgement of a story is required when shifting from one medium to the other, this paper concentrates on the main characters and pivotal events, leaving aside the 'natural selection' which cuts less essential characters and sub-plots from the core of the story.

Background: Concerning Emma

Jane Austen wrote Emma in 1815. Essentially, it is a story of match-making: Emma is the self-satisfied and generally admired young heroine, whose uneven course of true love Austen begins to unfold. While professing to know how to successfully pair off those around her, Emma fails to understand the workings of her own heart and risks losing the man she has unwittingly valued more than anyone else. The story begins with Emma's former governess and dear friend Miss Taylor getting married; now, left alone, Emma herself decides to try her hand at up-bringing and cultivating. She befriends Harriet Smith, a pretty young girl of obscure background — namely, being 'the natural daughter of somebody' (Austen 14) — and decides to turn her into a lady. Harriet gives Emma something to do and acts as a flattering companion: her ignorance and unreserved admiration of Emma give our heroine a certain right to think well of herself in comparison with Harriet.

In the enterprise of transforming Harriet Emma is lectured by her brother-in-law Mr Knightley, the only person able to find fault with her. He thinks Emma is merely making Harriet vain and denying her the possibility of finding happiness with farmer Robert Martin, who genuinely loves Harriet but isn't fine enough for Emma's taste. Mr Knightley encourages Emma to befriend Jane Fairfax, a well brought-up orphan girl, who excels in many talents a young lady of those times was supposed to have: she is elegant, intelligent and musical. However, Emma can't stand Jane. In her own opinion, this is because Jane is so very reserved; in Mr Knightley's opinion, it's because Jane is an accomplished young woman, such as Emma herself wishes to be regarded as. Stubborn and self-willed, Emma refuses to listen to Mr Knightley. Her schemes regarding Harriet, however, seem doomed, as the man she has chosen for her friend proposes to Emma instead. When Emma turns Mr Elton down, he marries a young wealthy woman from Bath and causes Harriet to be heart-broken.

Meanwhile, Emma's own interest is roused by Mr Frank Churchill, a very fashionable and lively young man, who seems the perfect mate for Emma. They flirt very openly with each other, and Emma is delighted to find that Mr Churchill doesn't think Jane Fairfax is as perfect as everybody else seems to believe. The pair jests very wittily at Jane's expense, and irritates Mr Knightley. Emma almost fancies herself to be in love, but then the truly unexpected happens: Frank Churchill confesses to a secret engagement with none other than Jane Fairfax! For fear of disinheritance, Frank wanted to keep the state of things secret and only flirted with Emma to hide his true feelings. Emma's pride is hurt, but she comes to the conclusion that she can't have been in love, after all.

Soon after Frank and Jane's engagement becomes known, Harriet reveals to Emma that she has begun to harbour feelings for Mr Knightley, the true gentleman of the story. In a sudden shock, Emma sees into her own heart and realises that Mr Knightley is the man she truly cares for. Emma has to experience all the agony of love in doubt before everything finally falls into place and the perfect match is made.

Background: The parallel story of Cher

The heroine of Clueless, Cher Horowitz, is like Emma: beautiful, popular and rich. She lives in Los Angeles with her litigator father and is often visited by her former step-brother Josh, a socially conscious college student who dislikes Cher's selfish and care-free style of life. In order to raise her grades on her report card, Cher decides to bring romance into two of her teachers' lives: her idea is that people in love act more graciously towards other people, and are therefore more likely to give better grades. Her match-making succeeds, and for the first time Cher discovers the joy of extending a helping hand to someone who is really in need of it.

Like Emma, Cher continues her good deeds, and sets to rescue an 'adorably clueless' (Clueless, Scene 5) new girl, Tai, from the throes of unpopularity. After putting Tai through a make-over, Cher starts looking about for a suitable boyfriend for her star-in-the-making. Tai herself likes Travis, a lovable underachiever, but Cher is absolutely set against him because of his habit of smoking weed. Her plans for Tai involve the handsome Elton, the most popular boy in the school, but the outcome is as unsuccessful as in Emma: Elton makes advances on Cher and is refused, and Tai, like Harriet, ends up snubbed and miserable.

Cher, who has refused to date high-school boys due to their lack of maturity and style, meets Christian, who catches her interest with his Rat Pack elegance and sense of beauty. Cher's advances on Christian are, however, determinedly refused, and Cher later discovers that Christian is gay. Meanwhile, Cher's rescue-mission has succeeded beyond expectations, and Tai is well on the way toward becoming the most popular girl in school. To Cher's distress, she reveals she's beginning to fall in love with her step-brother, Josh. This is Cher's moment of revelation: like Emma, she realises she herself is hopelessly in love with Josh — the most unexpected person imaginable. Cher sets about mending her ways in order to be worthy of Josh; finally, happiness is achieved by one and all. Travis gives up drugs; the former attraction between Travis and Tai is revived; and Cher and Josh finally realise their mutual feelings for each other in a perfect Hollywood ending.

A comparison of characters

Most of the principal characters in Emma have been given a role in Clueless. Some, like the character of the heroine herself, have been merely transferred to the late 20th-century USA with appropriate modifications, such as putting them into school and giving them modern hobbies like aerobics; others, like the character of Frank Churchill/Christian, have undergone more thorough alteration. This section of the paper examines the main characters in both Emma and Clueless, describes their roles in the story, and discusses differences in the film compared to the original book.

Emma and Cher

Austen treats her heroine with gentle irony. To the reader, many of Emma's mistakes and blunders are clear from Austen's words, even when the character herself is unaware of them. In the same way Cher, who is also the narrator in Clueless, is portrayed in a lovingly mocking light: the loved and sheltered girl has a naïve way of observing her surroundings from her own limited perspective.

Narrator (Cher): 'So, okay, you're probably going, "Is this like a Noxzema commercial1 or what?" But seriously, I actually have a way-normal life for a teenage girl. I mean I get up, I brush my teeth, and I pick out my school clothes.' (Clueless, Scene 1)

The opening scene shows Cher with her friends shopping in fancy boutiques, partying by a paradise swimming pool, and chatting in a café. This might well be 'normal life' for some teenage girls, but Cher's dresscode speaks differently: she and her friends dress in a very elegant, chic way, which does not resemble the baggy fashion of the mid-1990s. And when Cher picks out her school clothes, she does it with a special fashion program on her computer. The ostensible contradiction between the words and the image sheds light on Cher's character. Her voice as the narrator sounds unpretending and sincere, so she truly believes her life to be normal; yet the average viewer watches her life from the outside and sees it as the privileged way of living it really is. Cher immediately becomes naïve, yet still charming.

The same effect is reached in Emma in a more subtle way. Austen describes the mode of life she herself and most of her readership were in, so any strong comparison between Emma's life and the reader's isn't possible. Emma's limited views and short-sightedess with regard to herself are shown in the contrast between her speech and the narrator's remarks, and sometimes between Emma's speech and some other, more broad-minded character's words. For example, when Harriet has received a letter of proposal from Robert Martin, Emma is very scrupulous in not wanting to influence Harriet's decision, yet she puts her words in such a way as to make it perfectly clear she wants Harriet to refuse him. And when Harriet finally decides to write a non-favourable answer and Emma protests against giving any assistance as to the wording of the letter, her help is, in fact, 'given in the formation of every sentence' (Austen 38).

On another occasion, Mr Knightley and Emma talk about Robert Martin, who is one of Mr Knightley's tenants. Mr Knightley describes the young man as 'open, straightforward, and very well judging' (Austen 41); Emma, however, can only see that Mr Martin is not a gentleman and must therefore be 'coarse' (Austen 22) and 'clownish' (21). The reader is not given the chance of making up his or her own mind about Mr Martin, as he is not given any lines in the novel and is referred to only in the speech of other characters, but given Mr Knightley's more mature years and the good sense he is attributed with, the reader is more likely to take his part in the argument.

In Emma's world it was the responsibility of the wealthy to take care of the poor through material assistance. Emma herself visits the poor in her home town and provides food hampers for her not-so-well-to-do neighbours. She is shown to be socially conscious, but in a proud way: her material generosity doesn't always extend to her heart. In Clueless, Cher's social consciousness is more carefree and ignorant. In a foreign policy debate concerning the immigration of Haitians to the United States Cher states that 'we could totally party with the Haitians' (Clueless, Scene 2) if the nation's wealth was distributed more evenly. The viewer sees that she means well, but also that she probably has no idea of the large-scale issues involved in the immigration of the Haitians.

Mr Knightley and Josh

Mr Knightley is the elder brother of Emma's sister's husband, and a very close friend of the family. He is described as a true gentleman in both social status and manners, and his firm opinions and the ability to see Emma's faults give him credence; he voices many of the thoughts the reader might have of Emma's behaviour which all other characters seem blind to, so he is shown to be shrewder than the others. This is perhaps best seen in the above-mentioned conversation Mr Knightley shares with Emma on Robert Martin.

Josh, on the other hand, isn't given as much screen-time in Clueless. The difference of the medium prevents the intimate thoughts of the characters (other than Cher) from showing explicitly, but the viewer can make suppositions based on such things as the facial expressions of the characters, on the way they speak to and of each other, and on their general appearance. Through these means the viewer finds out that Josh goes to a good college, wants to study environmental law, watches the news and reads Nietzsche. All this sets him up as a well-informed, socially conscious person, who can see the selfishness of Cher's way of life. He, like Mr Knightley, provides the voice of reason in the story.

Harriet and Tai

Harriet Smith is a simple, good-humoured girl, whom Emma befriends and starts to educate. In 19th century class-conscious England, obscure birth would have been considered a very great hindrance to entering the best society in a country town, so to a 19th century reader, Harriet and Emma's friendship would have seemed questionable.

In late 20th century urban America the difference in Cher and Tai's social standing must be portrayed in a different way: if Tai didn't know who her parents were, this might arouse curiosity, but she would not be sneered at the way Harriet is in Emma. Neither would naïveté alone stamp a person as being stupid. So, in a slightly satirical twist, Tai is made to look and act strangely in comparison with the other girls in the film. Where Emma's life would seem normal to Austen's readers, it is Tai who looks and acts normal in Clueless. She wears a checkered shirt and baggy trousers, speaks colloquially and ungrammatically, and is a bit awkward — like an average fifteen-year-old. She stands out in Cher's luxury world and seems like a misfit.

Robert Martin and Travis

As a character in his own right, Robert Martin is not important; however, as Harriet's first love and the means of curing her infatuation with Mr Knightley, he is essential. He is described by Mr Knightley as 'a respectable, intelligent gentleman-farmer' (Austen 43); as such, he is below Emma and all the other principal characters of the book. He proposes to Harriet in the beginning of the novel, after Harriet has spent the summer holidays with his family. Emma takes it for granted that Robert Martin is ignorant and vulgar and only wants to marry Harriet because it would raise him in society. He might love Harriet, but there could be no question of his feelings being returned by someone who had every right to marry a gentleman.

In the case of Travis Birkenstock in Clueless, similar reasons wouldn't work because of the different social structure in which the film is set. Cher doesn't look down on Travis because he belongs to a lower class, but because he is in the habit of smoking weed. As Cher puts it, 'no respectable girl actually dates [loadies2]', so Tai is persuaded into not liking Travis anymore. Travis is more prominently present in the film than Robert Martin is in the book, and he certainly acts in a very different manner from Robert. Where Robert is clever and respectable, Travis is sweet but a bit ridiculous.

Dionne

Dionne is Cher's best friend and her equal in popularity, beauty and wealth. In Emma, there isn't really a character who could be compared to Dionne. There is the idea of Jane Fairfax and her preferred friendship with Emma, but the two don't grow close until the very end of the book. Neither is Miss Taylor, Emma's former governess and close friend, quite equal to Emma (partly because of her own blind love for the girl). However, Dionne occasionally acts as the narrator's shrewd voice in the book. She comments on Josh disapproving of Cher's lifestyle ('Is Josh giving you shit because he's going through his post-adolescent idealistic phase?' (Clueless, Scene 4) and explains to Tai why Cher likes make-overs ('It gives her a sense of control in a world full of chaos' (Scene 5). These are unexpected observations from a fifteen-year-old and make Dionne something of a sage.

A comparison of events

Due to the different medium of storytelling in a novel and a film, Clueless is unavoidably shorter and more condensed than Emma. Like in any process of film-making where the story is based on a novel, many events are cut out and many have been merged. At the same time, much of the information given in words in the book is brought forward in the film through other media, like sound or image. In this section, the pivotal events present in both stories are described and compared.

The picture

In Emma, Emma wants to paint Harriet's portrait for practice. She is strongly supported by Mr Elton, who is adamant in wanting to be the one to take the finished painting to London to get it framed. Emma believes, and leads Harriet to believe, that his enthusiasm is all in compliment to Harriet, whereas the reader is in a position to interpret Mr Elton's words as expressing warm admiration for Emma. In Clueless, the portrait turns into a photo which Cher takes of Tai; the girls later find out that Elton, the person Cher has selected to be Tai's boyfriend, has one of the photos taped inside his locker. Of course, the girls interpret this as a sign of Elton's liking Tai, but it later becomes apparent that Elton has kept the photo as a memento of the photographer — Cher.

The dance

Harriet Smith's road to recovery from a broken heart begins at a country ball. Every other young lady has been asked to dance, and only Harriet is still sitting. Mr Elton, while having danced every previous dance with good cheer, bluntly refuses to dance with Harriet; he professes himself to be 'an old, married man' (Austen 234) whose dancing days are over. The kind-hearted Mr Knightley sees Mr Elton's insult and himself asks Harriet to dance; a compliment which Emma fully appreciates, knowing that Mr Knightley never dances.

In Clueless, the same event takes place at a disco, where Cher goes with Christian and Tai comes alone. The late 20th century American social decorum isn't as strict and ostensible as it was in England in Austen's day, and neither is there any particular snub toward Tai on Elton's side. Yet the viewers' sympathies are raised when Tai is shown standing alone outside a dancing crowd. Cher feels sorry for her when she notices this, but in the next moment she sees Josh approaching Tai and asking her to dance. She knows, as Emma did, that Josh doesn't often dance, and feels warm gratification towards him for making Tai feel better.

Cher and Christian's movie night

It is vital for the story line to make the heroine's first love-interest (in the novel, Frank Churchill, in the film, Christian) unattainable in some way to turn her thoughts to Mr Right. In the novel, this is achieved by having Frank Churchill divulge his engagement to Jane Fairfax; an engagement in Austen's day was practically undissolvable. For a modern-day audience, an egagement wouldn't be seen as intractable an objection, and, considering Cher and Christian's ages, it wouldn't even seem likely. To make Christian unattainable for Cher, therefore, he is made gay. Cher discovers the truth after she has spent a movie night alone with Christian, doing her best to seduce him, yet failing miserably. When she tells of her experiences to Dionne, Dionne's boyfriend cackles and assures the girls that Christian is 'a cake-boy' (Clueless, Scene 11). The viewers might have had their suspicions already, because Christian is seen turning a cold shoulder to girls at the disco and chatting very eagerly — even flirtingly — to other boys instead. Cher, however, is shocked and feels she has made a fool of herself.

Harriet and Tai's moment of danger

After the country ball at which Harriet dances with Mr Knightley, she is walking on a lane and runs into some gypsies stopping in that area. Frightened out of her wits, Harriet fumbles for her purse and is shoved and pushed by boisterous children. Frank Churchill happens to pass and rescues Harriet, which sets Emma's imagination in motion: at this point, Frank's engagement isn't yet known, although Emma has begun to feel that she doesn't really care for Frank anymore. Instead, she begins to entertain a hope for Frank and Harriet's falling in love with each other. Emma's misconception becomes important later on in the story: in accordance with her own wishes, she believes Harriet to be warming up to Frank, when she's really beginning to love Mr Knightley.

In the film, a similar plot twist would no longer be possible, after Christian — the Frank Churchill in Clueless — has turned out to be gay. Tai does have a 'brush with death' (Clueless, Scene 11) experience, however, when two boys jokingly pretend to push her over a handrail at a shopping centre. This scene serves to lend Tai some glamour in the eyes of the high school students, and Cher seems to be shoved out of the spot-light she has usually dominated.

Insult and reprimand

Both Emma and Cher are used to being looked up to and admired. However, both have someone to put them right when they're too self-assured: in Emma's case it's Mr Knightley, in Cher's case it's Josh. In Emma, there is a scene where a group of people have gone out on a picnic, and in the course of the conversation, Emma jokes at an old lady's expense. Mr Knightley severely rebukes her for her want of feeling, and Emma's reaction is very strong. She can't bear to think of Mr Knightley having a bad opinion of her and is determined to mend her ways.

Cher has a similar experience when Josh hears her arguing with the housekeeper, Lucy. Cher asks Lucy to talk to their gardener about clearing out some bushes which have been frowned upon by the fire department. 'He's your gardener; why you don't tell him?' asks Lucy. 'Lucy, you know I don't speak Mexican', returns Cher. 'I'm not a Mexican!' retorts the affronted Lucy (Clueless, Scene 12). Josh tells Cher she has upset Lucy because Lucy is from El Salvador, not Mexico. Cher is in a temper and doesn't see what difference it makes, and Josh calls her a brat. He manages to truly hurt Cher's feelings, and she is rather puzzled by her strong reaction. Can it be that it matters very much to her what Josh thinks about her? Cher is preoccupied with her confused feelings and, as a result, fumbles through her driving test and fails it.

The burning of the mementoes

Harriet and Tai have both treasured some keepsakes from their former crushes. In both Austen and Clueless, there comes a moment when Harriet or Tai wants to destroy these keepsakes as proof that her former feelings have died. Emma believes Harriet no longer cares for Mr Elton because she has seen Mr Churchill's superiority, and her misconception of Harriet's feelings strengthens. Tai shows considerably more pluck in burning her keepsakes, and immediately reveals to Cher that she's 'so over Elton' (Clueless, Scene 12) because she's falling for Josh, instead. When Cher doesn't seem too pleased with the idea, Tai storms out of the house and leaves Cher feeling unhappy and confused.

Cher then begins to unravel her own feelings and realises that she herself is in love with Josh. In Emma, this self-revelation comes a little later: it is not until Frank and Jane's engagement becomes public that Emma's error is set right and she learns that Harriet has been in love with Mr Knightley all along. Emma makes the same discovery as Cher does, when she tries to understand why she should feel so bad about Harriet marrying Mr Knightley.

The above comparisons show that the story has gone through various degrees of change on its way from book toward film. The social setting has been modified to fit the more democratic times of mid-1990s, characters have been modernised, and events have been cut, added or merged. In the following section, the modifications are examined more closely through the Core American Values: first the values will be presented in a concise form, after which it will be shown how the modifications reflect the values and the American culture from which they have sprung.

A Look at the Core American Values

According to Professor Henry Schissler of Quinnipiac University, all Americans share a set of cultural values, which they learn as children in the socialisation process. These learned values embody 'the American way'. The core values were first identified by sociologist Robin Williams in 1965; a decade later James Henslin, another sociologist, added three more values to those listed by Williams (Schissler).

The list of core values presented below has been quoted from Professor Schissler's weblog, where it can be viewed in full, with each value elaborated (see Schissler).

Robin Williams's list of core values from 1965:
  1. Individualism ('Consistent Persistence')
  2. Achievement and Success ('Success Emphasis')
  3. Activity and Work ('Work for Work's Sake')
  4. Efficiency and Practicality
  5. Science and Technology
  6. Progress
  7. Material Comfort
  8. Humanitarianism
  9. Freedom
  10. Democracy
  11. Equality
  12. Racism and Group Superiority

James Henslin's addition from 1975:

  1. Education
  2. Religiosity
  3. Romantic Love

These values can often be observed in American mainstream films, especially in the genre of romantic comedies, which are wholly constructed on the core value of 'romantic love'. Values such as 'freedom', 'equality' and 'individualism' were essential to the birth of the nation in the days of the Western frontier; even today the equal opportunity of making it from rags to riches can be thought of as a particularly American ideal.

There is, unfortunately, no room in this paper for an exhaustive analysis of the whole set of values as reflected in Clueless. Therefore, only a selection has been used to shed light on the transformation of the book into the film.

Equality vs. Group Superiority

Schissler describes equality as a central value in an American life (Schissler). It is this value that lies behind much of the socially related modification in the story: in class-conscious, 19th-century England, the unequal status of many of the story's characters is taken for granted, an accepted way of constructing a society. Whether the unequality stems from wealth, birth or occupation is unimportant; some people's superiority to others is a fact of life.

However, in a mainstream American film such silent condoning of superiority and inferiority would not be accepted. Although it is a core value, equality does not reign throughout the country; hence the value of group superiority. But it is an ideal which a mainstream film would want to promote and which viewers would sympathise with. In Clueless, the case is therefore rather tricky: Cher is clearly a very privileged girl, wealthy and popular, but she should also be likeable, someone whom the viewer could relate to. She is therefore made more affable than Emma, less conscious of her own affluence. Her reason for disapproving of Travis is one that the viewers can accept (weed-smoking), whereas Emma's disapproving of Robert Martin (lack of social standing) strikes the modern reader as smug and narrow-minded.

Individualism

Mr Knightley is a gentleman and the principal inhabitant of the region of England where Austen takes place. He is wealthy, good-mannered and intelligent, and comes from an old and respectable family. Yet he is never seen working on his estate (or anywhere else, for that matter); he seems to have nothing to do with his time than attend dinner-parties and deliver clever remarks. He owes his high social ranking rather to his being the first-born son of an upper-class family than to any great endeavour of his own. Josh, Mr Knightley's equivalent in Clueless, is altogether a very different kind of person. He dresses a bit shabbily, is often rather rude to Cher, and works very hard to pursue his goal of becoming a lawyer. He appears to live in a very different world than Cher, and where outward appearance is concerned, he clearly is inferior to her. Josh is shown to be intelligent, however, and he can be expected to have a bright future; it is plausible that Josh will eventually become an influential public figure like Mr Knightley is, but he must work for it himself. This is in accordance with the core value of individualism: success must be earned.

Humanitarianism

Helping the poor was the unquestioned duty of the upper classes in Austen's time, and Emma acts out of that duty very good-humouredly. When she strives to become better in order to be worthy of Mr Knightley, she tries to extend her heart's kindness together with her material kindness to her neighbour Miss Bates, but no more is said of her charitable ambitions. When Cher wants to become a better person, something more substantial is required, so a fictional event called 'The Pismo Beach Disaster' is brought into the story. A hurricane plays havoc in the city of Pismo Beach, and Cher decides to help. She becomes the captain of the disaster relief and uses her popularity to inspire other to help, as well. She works with great zeal, although not always very effectively (as in wanting to donate her skiing equipment to the ailing citizens of Pismo Beach). The generous aid provided by Cher in the mass disaster presents the core value of humanitarianism even more strongly than her general goodwill towards others in the first part of the film.

Freedom

When Emma acts ungraciously towards one of her former neighbours, Mr Knightley rebukes her severely and in a slightly condescending manner. He takes upon himself the task of guiding Emma's behaviour, which implies that Mr Knightley always knows how to behave. Josh's manner of rebuking Cher after her argument with the house-keeper Lucy, however, is more like an angry outburst from a frustrated brother; although this is more in character for Josh than any analytical remonstrance would be, it could also reflect the core value of freedom. Although Cher does wrong in upsetting Lucy, Josh's placing himself consciously above her and dictating to her from that elevated position would violate her personal freedom.

Material Comfort

Raising the level of domestic comfort with electrical gadgets designed to lighten house-work falls within the value of material comfort. In Emma, the heroine enjoys material comfort of a different sort, in being able to keep servants, even if electricity is out of her reach. Cher's use of a computer to help her select outfits from her excess of clothes represents a very high level of material comfort, which serves to further her position as someone enviable. The same effect is reached when Cher and her friend Dionne are showed talking via mobile phones when walking together down the same corridor. Mobile phones were not as common in 1995 as they are today, and having a mobile of her own adds to Cher's affluence.

Achievement and Success

Harriet Smith is very timid and humble. Her counterpart in Clueless, Tai, begins as being rather timid and uncertain, but as the story moves on, Tai becomes more self-assured and proud. She strives for success and personal popularity, and her will to outdo others reflects the value of achievement and success. But Tai takes her efforts to become popular a little too far, and she is shown to be capable of rudeness and smugness. She insults Cher in a way which directs the viewer's sympathies to Cher; although the girls later make up, Tai's insolence acts as an example of too much self-confidence and not enough kindness. It's all about finding a balance between success and humanitarianism.

The Values in the Core of Clueless

The purpose of this paper was to discuss the changes made in Jane Austen's 1815 novel Emma when it was adapted into the 1995 film Clueless by Amy Heckerling, and trace the changes into Robin Williams' and James Henslin's core American values. The presupposition was that many of the changes would reflect the core values, but also that some would have been made in the 'natural' course of adapting a story from book to film.

As has been shown, the pivotal elements, as well as the inter-character relationships, in Jane Austen's original story have been transferred from book to film. The central role of the heroine's demeanor and situation in life has been modernised, but remains essentially the same for both Emma and Cher. The less-fortunate friend in need of help (Harriet, Tai), the clever and self-assured brotherly figure (Mr Knightley, Josh), the questionable would-be lovers (Robert Martin and Mr Elton, Travis and Elton), and the dashing young man out of bounds (Mr Churchill and Christian) are all present in the film. As regards the events, Cher's career as Cupid and her gradually growing insight into her own feelings follow the path laid down in Emma, and all the crucial turnings have their allotted place in the film.

Out of the core values, eight seem most prominent in the adaptation. One — the core value of romantic love — is, of course, a reigning feature in the original story. Group superiority is also very much present in Emma, but it is a matter of course and accepted by all the characters. It is shown in a different light in Clueless: Cher is conscious of Travis's belonging to an inferior group of people because he uses drugs, but she is unaware of the fact that due to her affluence she herself can be thought to manifest group superiority by belonging to a superior group of people. Likewise equality shows in the character of Travis. His counterpart in Emma, Robert Martin, is objectionable because he is only a farmer. Travis's affluence and his family's social status are irrelevant, and his inequality in Cher's eyes is only due to a personal bad habit.

Other core values revealed in the adaptation are humanitarianism, material comfort, individualism, freedom, and achievement and success. Out of these, the last three are perhaps the most prominent, because they would be so out of place in early 19th-century England. They all reflect the idea of equality and the right to be who you want to be, not who you were born to be. They are universally acceptable, and therefore they serve in making the film plausible and relatable to many audiences.

Clueless in its outward appearance is perhaps not a generic depiction of American high-school life. Its characters for the most part are very well off and privileged in many ways, and if that was all there was to the film, not many Americans, let alone non-Americans, could relate to Cher and her friends. However, the general American core values underlying the film adaptation are probably relatable almost throughout the world, and the gently satiric way in which the film treats its characters makes them appealing and likeable. This makes Clueless a popular film and enables it to tell Austen's story to a wider audience than perhaps Emma itself has been able to do.


Notes

  1. The film's opening montage with its young, beautiful people and light music is reminiscent of facial product commercials; Noxzema is a skin-cleansing product marketed by the Noxell Corporation.
  2. 'Loadie' (Clueless, Scene 5) is the term used by Cher for the high-school students who take drugs.

Works Cited

  • Austen, Jane. Emma. London: Penguin, 1994 [originally published in 1815].
  • Clueless.Written by Amy Heckerling, based on a novel by Jane Austen. Dir. Amy Heckerling. Perf. Alicia Silverstone, Stacey Dash, Brittany Murphy, Paul Rudd, Breckin Meyer, Jeremy Sisto, Justin Walker. Produced by Lawrence and Scott Rudin. 1995. DVD. Paramount Pictures, 2007.
  • Schissler, Henry. Core American Values Handout. talking sociology [Weblog]. 9 May 2008. Site consulted 21 March 2010.

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