MDP in Media Education

Developing expertise in media education

Please note that the information on these Admissions pages was valid for the 2018 intake. Programme requirements and admissions info will be updated in late summer - autumn 2018.

Programme profile and research at UTA

Degree: Master of Arts or Master of Social Sciences, depending on specialization
Duration: 2 years
Extent: 120 ECTS
When to apply: Next intake will be in December 2018 - January 2019 for 2019 admission
Start date: August 2019 (to be confirmed)
Tuition fee for non-EU/EEA students: 10 000 € / year
UTA Scholarships
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Finland University
What is Finland University?

The focus of the programme is on developing expertise in the new discipline of media education. The discipline is formed by the linking of media literacy to information and communication technology in learning, media use and critical thinking in media saturated societies. The programme develops students’ expertise in tutoring the development of conceptual awareness and practical skills that are necessary for competence in reading and writing media, and in creating suitable learning environments in various contexts.

The Master’s Degree Programme and research on media education support the current research priorities of its home, Faculty of Communication Sciences, especially from the perspectives of audiencing and priorities. Collaboration partner of the programme is the Faculty of Education, which contributes to the programme the perspective of pedagogies in mediated learning environments.

The Master’s Degree Programme on Media Education benefits broadly from current media and educational studies, especially audience studies, media literacies, education, studies in learning environments and information technologies in education, intercultural education, educational leadership, media management and studies in media culture, theatre and drama.


Why Media Education?

The programme will facilitate maturity in the cognitive skills needed to understand and evaluate media and their contents, as well as cultural practice – enabling media users to be more than consumers by actively engage in doing mediation for themselves (i.e. as ‘prosumers’). This field is of keen relevance for the development of education curricula across all levels, and especially for children and young people today.

During their studies, students explore the roles and functions of media and genres of content in everyday life, and their comparative similarities and differences as a function of cultures and identities. The programme emphasises the respective and combined pedagogies of media and information literacies, as well as relevant pedagogies that will be useful for users in new kinds of learning environments.

The contents of the program are organized in three categories:

  • research on media education,
  • teaching and learning in mediated environments, and
  • developing media educational policies and activities

Study objectives

After completing the Master’s Degree Programme in Media Education you will:

  • be expert in media literacies and media education
  • be able to conduct research projects at professional standards in the field
  • have developed analytical and problem-solving skills
  • be able to demonstrate a sound knowledge of respective and integrated attributes of media and education in theory and for practice
  • be able to participate and lead members of team structures
  • be able to understand and reflect media, cultures and technologies such as ICT in learning environments
  • be able to manage (develop, implement, lead) media education in organisations
  • be able to think critically to develop fresh insight and build knowledge
  • be able to respect the crucial importance of professional media ethics in the face of many and often significant pressures to engage in questionable practices
  • have established a competence to continue studies for a Ph.D.


Career opportunities

Master’s Degree in Media Education is pertinent to various contexts, for example in schools, media organisations and public administration. In the school environment, graduates can be involved in the development of education curricula across all levels and especially for children and young people today. Teachers in several stages of schooling want to develop greater expertise to be able to teach about and through diverse mediated platforms effectively. Moreover, educators in pre-school organisations and youth counselling need skills to reflect on media with children.

Doctoral study opportunities

Program gives qualifications to apply for Doctoral studies in Social Sciences, Media studies, and Educational studies, for example in UTA’s Doctoral programme of Communication, Media and Theatre, or Doctoral Programme of Education and Society.

Applying for the programme


There is no intake into the Media Education programme in 2018.

Eligibility criteria to the MDP in Media Education consist of two parts: the University of Tampere general eligibility criteria, and programme specific eligibility criteria, which specify and/or add information to the general criteria. Applicants must meet both in order to be considered eligible.

General eligibility

To be eligible to apply for a Master’s programme at UTA, an applicant must have

  • a completed university level Bachelor's degree or equivalent in the field of the desired programme or in a closely related subject
  • fluency in English sufficiently advanced for academic studies. For requirements, please see "Language requirements" below.

Programme specific eligibility criteria

To be eligible to apply to the MDP in Media Education, an applicant must have a successfully completed Bachelor’s degree or equivalent in an area appropriate for the content of the Master's Degree Programme. A degree in a relevant field of study, e.g. Media Studies, Communication and Information Sciences, Education, Journalism.

The Bachelor's degree or equivalent must be completed by the time the programme begins. If the degree is not completed by the end of the application period, an applicant can be accepted to the programme on the condition that she/he sends the degree certificate to the University by 31 July 2019 (to be confirmed). An attested copy of the degree certificate must reach the University of Tampere Admissions office by the deadline. A successful applicant will, in this case, first receive a notification on conditional acceptance and later an official letter of acceptance once the degree certificate has reached the University of Tampere.

Language requirements

Applicants must submit evidence on a good command of English for academic purposes. There are two ways of indicating English language proficiency: language tests and previous studies.

1. Language tests

We accept the following tests as a proof of a good command of English:

  • TOEFL, Test of English as a Foreign Language; 90/Internet-based, 575/paper-based
    • Note: scores from "TOEFL ITP/institutional testing programme" are not accepted.
  • IELTS (Academic), International English Language Testing System; 6.5 with no individual score below 5.5
  • PTE (Academic), Pearson’s Test of Academic English; 62

Please note that the language test score must be valid throughout the application period. This means that if the language test expires even one day before the application deadline, the applicant must take a new language test. Language test results are valid for two years.

We advise all applicants needing an international language test score to book for a test date well in advance, as test dates are filling up fast in the autumn and it may take several weeks for the test result to reach University Admissions Finland.

For information on how to submit a language test result, please see

2. Previous studies

If you fulfil one of the criteria below, you are exempt from submitting a language test score.

  • A Bachelor's degree completed in English in a university or university of applied sciences in an EU/EEA country, Switzerland, Australia, Canada, New Zealand, or the United States, excluding online degrees. The applicant needs to have stayed in the respective country when studying for the Bachelor's degree.
  • A Bachelor’s degree completed in a Finnish university in Finnish or Swedish. The compulsory foreign language course included in the degree must be completed in the English language.
  • Secondary education in English in Australia, Canada, Ireland, New Zealand, the United Kingdom or the United States.

Please note that in addition to assessing your previous studies in terms of eligibility, we assess them also to determine the level of your English skills based on the grades. If you feel your grades do not give the right impression of your English skills, we strongly recommend you to take a language test to indicate your proficiency.

For information on the documents you need to submit to indicate your language skills with previous studies, please see


There is no intake into the Media Education programme in 2018.

Application period

Master's programme application period December 2018 - January 2019

Start date

August 2019 (to be confirmed)


2 years

Teaching language



A maximum of 30 students will be admitted to the programme: 15 students to Faculty of Communication Sciences and 15 students to Faculty of Education

Tuition fee

The tuition fee of the programme is 10 000 euros per academic year (non-EU/EEA students) with a scholarship system for fee-paying students:

How to apply

Applications are submitted through an electronic application system. A link to the application form is available on the Admissions web page during the application period. All applications are pre-processed by the centralized University Admissions Finland (UAF) service. Applicants must be able to support their application with enclosures related to their educational background, language skills, and other qualifications and merits.


Applicants must be able to prove their educational background by means of officially authenticated copies of their documents. If the documents are not in English, Finnish or Swedish, both the authenticated copies of the documents in their original language and an officially confirmed complete and precise translation into one of the languages mentioned above are required.

In addition to the standard document requirements, educational documents issued in certain countries have more specific requirements for submission. Please go through the requirements carefully and check the country-specific requirements for your degree awarding country before applying.

For more information on the required documents, and instructions for applicants, please see How to apply.

If selected, the admitted student will have to present her/his original educational documents upon arrival at the University of Tampere in order to be able to register at the university.

Tuition fee and scholarships

Finnish universities will start collecting tuition fees from non-EU/EEA citizens starting their studies in Bachelor’s and Master’s degree programmes taught in English in August 2017 or after that.

Students do not need to pay the tuition fee if they are:

  • EU/EEA citizen or a family member (spouse/child) of an EU/EEA citizen
  • equivalent to EU/EEA citizens (i.e. citizen of Switzerland)
  • already reside in Finland or some other EU country on a permanent basis (continuous A, or permanent P/P-EU residence permit type), or have an EU Blue Card

Applicants must submit documents confirming their residence permit status with their application. For more information on the required documents, please see Application documents.

The University of Tampere offers a substantial number of scholarships for the most talented fee-paying students. The scholarship scheme consists of two scholarship categories.

  • The University of Tampere tuition fee scholarships cover either 100% or 50% of the tuition fees in a two-year Master’s degree programme.
  • The University of Tampere global student award for academic excellence scholarships cover 100% of the tuition fees and include a 7,000 € annual scholarship to cover the student’s living expenses during the two-year Master’s degree programme.

Students apply for the scholarship as part of the application to the degree programme. Admitted applicants who have been granted a scholarship will be informed about this together with the admission decision.

For more information on who is required to pay the fee and on the available scholarships, please see Fees and Scholarships web page.

Admission procedure

Student selection is made on the basis of the application documents and there is no entrance exam. The major criteria for acceptance are:

  • the applicant’s motivation to study in this programme specifically, and justification of the application in relation to prior studies and future career plans, judged from the letter of motivation and the CV
  • Bachelor degree in the field of Media studies or Education (Journalism, Communication, Education, etc.)
  • language capability,
  • and success in previous studies.

Other requirements add merit and will be weighted by the selection committee on a comparative basis.

If necessary, applicants will be contacted for an interview by phone or by Skype interface online, which will be conducted by the Professor of Media Education. Other members of the selection committee may participate in the interviews, if desired. The applicants will be assessed on practical fluency in spoken English, sincerity of interest, expression of commitment, and to ascertain any complications or caveats that could impact study progress.

Announcement of results and rectification procedure

All applicants will be informed about the admissions results.

Please see the University's general instructions concerning rectification procedure:


Contact information

Anna Vähämäki
Coordinator of International Education
Anna.Vahamaki (at)