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university of tampere: faculty of communication sciences: conferences: nordmedia2017: divisions:
Faculty of Communication SciencesUniversity of TampereFaculty of Communication Sciences

Division 7: Organization, Communication and Society

Chair: Associate professor, dr.philos., Robert W. Vaagan

robert-wallace.vaagan [at]

Co-Chair: PhD Candidate, Salla-Maaria Laaksonen

salla.laaksonen [at]

Abstracts for individual papers, download here (pdf)

Abstracts for panels, download here (pdf)

Programme for Division 7: Organization, Communication and Society 

Thursday, 17 August 

15.30-18.00 Panel: Convergence: Spheres of Influence in Digital Age

Room C6

Niina Uusitalo, Rhetoric strategies of content marketing

Hanna Reinikainen & Vilma Luoma-aho, Building parasocial interaction in video blogs

Matti Mäntymäki & Najmul IslamThe Bright and dark sides of self-promotion as drivers of status update frequency on Facebook

Jenna-Riia OldenburgNew forms of digital content as tools of customization in real estate marketing process

Juhani Linna,  Virtual Reality and Business Reality – Approaches for Content Monetization in the Media Industry

Discussant: The panel is self-organized and will itself appoint discussants among the panel participants.


Friday, 18 August 

09.00-10.00 Place branding / new media 

Room C6

Margarita KhartanovichExporting Finnish education through multiple images and channels
Discussant: Alparslan Nas

Alparslan NasBranding Turkey as the “Home”: Probing the Boundaries of a Nation Brand Identity
Discussant: Margarita Khartanovich

10.15-12.00 Media organizations / branding / intra-org / diversity 

Room C6

Jessica EdlomFluid communication strategies in music online brand building 
Discussant: Rita Järventie-Thesleff  

Rita Järventie-ThesleffThe dialectical view between ‘doing’ and ‘orchestrating’ a corporate brand 
Discussant: Jessica Edlom 

Robert W. VaaganDiversity management in media enterprises 
in Turkey, the Netherlands and Norway
Discussant: Marja-Liisa Kuronen


14.15-15.15 Place branding / New Media / Advertising 

Room C6

Katja Valaskivi, Building the image of Finland. From the Kantine process to the Mission for Finland report 
Discussant: Anna Sendra 

Anna SendraUsing illness narratives on social media: practices and types of self-narratives of chronic pain through Instagram posts 
Discussant: Katja Valaskivi 


15.45-17.15 csr / intra-org / finance / corp-comms 

Room C6

Visa PenttiläTalking Responsibility - Construction of CSR in Strategy Documents and Discussions 
Discussant: Markus Mykkänen

Marja-Liisa KuronenFrom societal demands to corporate practices: The Institutionalization of transparency in the European financial markets 
Discussant: Robert W. Vaagan

Markus MykkänenUnderstanding the contribution of PR to decision making and autopoiesis – a conceptual model 
Discussant: Visa Penttilä


Saturday, 19 August 

09.00-10.00 Legitimacy / Crisis  

Room A05

Salla-Maaria LaaksonenDigital dynamics of accountability and public legitimacy – case of Finnish Immigration Service during the “European refugee crisis” 
Discussant: Britt-Marie Leikivik Knowles  

Britt-Marie Leikivik KnowlesInter-Organisational Crisis communication 
Discussant: Salla-Maaria Laaksonen


10.15-12.00 Division business meeting  

Room A05


Call for abstracts and papers

This division is based in established research fields such as public relations, organizational communication, corporate communication, crisis communication and marketing communication. Researchers in these fields are interested in different communicative approaches and mass communication as well as in interpersonal communication. The common interest is in strategic or goal-oriented communication processes in organizations and between organizations and different publics or stakeholders in society. The research is characterized by multi-disciplinary approaches founded in the social sciences and in the humanities.

From traditional and historical approach researchers in strategic communication have often been working closely to practice with applied and normative assumptions. The aim has often been to develop and optimize strategic communicative practices in corporations and public organizations. This is one possible perspective for research in this division. But other perspectives and approaches, analyzing strategic communication from cultural or critical angles, are also welcome.

The conference theme for Nordmedia 2017 is “Mediated Realties – Global Challenges”. Organizations and organizational communication in society, as defined above, play a very important part globally in shaping, mediatizating and organizing contemporary realities and challenges. Different organizations from corporations to governments and NGOs invest increasingly into external communication in order to shape the mediated realities we live in, and to influence our actions and perceptions. Such practices call for researchers to critically investigate them.

Examples of key concepts in Division 7 include (but are not limited to): legitimacy, relation, trust, culture, crisis, image, profile, identity, framing, agenda setting, cultivation, branding, marketing, decision -making, influencing, rhetoric, power and strategy. The division welcomes both theoretical or conceptual papers (based in analysis of concepts) and empirical studies.

This division accepts both panel proposals and abstracts for individual papers.

Panel proposals must contain a description of the panel theme, the abstracts of the contributing papers, as well as contact information of the panel chair and authors.
Please see more guidelines for panels.

Abstracts of individual papers must contain the author’s contact information.
Please see more guidelines for abstracts, papers and presentations.

A discussant will be assigned to each accepted paper in order to provide quality feedback, consequently everyone presenting in the division might be asked to act as a discussant. 
Please see more guidelines for discussants.

Updated 10/8/2017

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Last update: 17.8.2017 14.03 Muokkaa

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