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university of tampere: faculty of communication sciences: research: comet - tampere research centre for journalism, media and communication: projects:
Faculty of Communication SciencesUniversity of Tampere The School of Communication, Media and Theatre COMET
COMET - Tampere Research Centre for Journalism, Media and Communication

Content marketing and changing journalism in consumers' everyday media use


This research studies how content marketing is incorporated into consumers' media use and everyday life. Furthermore, the project aims to discover how media audiences evaluate content marketing in relation to journalistic content.

The project is divided into three phases: firstly examples and practices of content marketing are mapped and examined. Thereafter we investigate how audiences relate to specifically food and fashion related content marketing. In the last phase content marketing is studied from the point of view of media business.

The research is conducted in co-operation between COMET and CIRMI (Research on Information, Customer and Innovation Management). The project is funded by Helsingin Sanomat Foundation.

Researcher Niina Uusitalo
niina.uusitalo[at]uta.fi

 
Post address: Tampere Research Centre for Journalism, Media and Communication, FI-33014 University of Tampere, Finland
Visiting address: Kalevantie 4, E-Wing,(3 rd floor)
Maintained by: cmt.info@uta.fi
Last update: 1.4.2015 12.03 Muokkaa

University of Tampere
+358 3 355 111
registry@uta.fi


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