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university of tampere: faculty of communication sciences: research: comet - tampere research centre for journalism, media and communication: projects: submojour:
Faculty of Communication SciencesUniversity of Tampere The School of Communication, Media and Theatre COMET
COMET - Tampere Research Centre for Journalism, Media and Communication

Mapping and Understanding Sustainable Business Models for Journalism (SuBmoJour)

The aim of SuBmoJour is to create an emerging data archive of journalistic business models which could track the actually existing, evolutionary change of journalistic business solutions and which could serve as a platform for circulation and enrichment of journalistic practices across borders and cultures globally.

The Advisory Board: Mikihito Tanaka, Associate Professor. Graduate School of Journalism. Waseda University; Gregory Ferrell-Lowe, Professor of Media Management. Continuity Director, RIPE Initiative. University of Tampere; Katja Valaskivi, Senior researcher, Adjunct Professor at the Department of Journalism and Mass Communication in Tampere University; and Risto Kunelius, Professor at the Department of Journalism and Mass Communication. University of Tampere.

Consortium members:

USC Annenberg School for Communication and Journalism
Tampere Research Centre for Journalism, Media and Communication
Graduate School of Journalism Waseda University

Staff members of the project:


Pekka Pekkala is a Research Fellow at University of Southern California, Annenberg School for Communication and Journalism. He is interested in finding sustainable business models for small hyperlocal and niche sites, something that anyone could start after graduating from Journalism school. In SubMoJour project, Pekkala is making case studies of new startups in USA and developing the SubMoJour database.


Esa Sirkkunen is working at the Journalism Research and Development Centre in Tampere. His research interests have been  1) journalism (its transformation and generic evolution especially on the age of networked publics), 2) citizen communication and citizen media, 3) so called social media and its dynamics.
kunelius.jpg Risto Kunelius is a project leader of SuBmoJour. He is a professor at the Department of Journalism and Mass Communication. He is a director of the journalism programme (on leave). His research interests include journalism, professionalism, media history and communication theory.

The SuBmoJour Database

Project's seminars and presentations 


Chasing Sustainability on the Net -report:

link to free pdf

order a hard copy


Post address: Tampere Research Centre for Journalism, Media and Communication, FI-33014 University of Tampere, Finland
Visiting address: Kalevantie 4, E-Wing,(3 rd floor)
Maintained by:
Last update: 19.11.2012 12.09 Muokkaa

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