A phased approach to the development and evaluation of behaviour change interventions

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Linna building lecture hall 4013, 4th floor, address: Kalevantie 5



Very Brief Interventions to Promote Physical Activity in Primary Care
Wendy Hardemans' seminar on Wed 27 January on the University of East Anglia website


Very brief interventions for physical activity in health care settings

UTA Guest Professor, Dr Wendy Hardeman's (University of East Anglia, UK)

The lecture is streamed online from the UK.


The UK Medical Research Council framework for complex interventions emphasises the importance of careful development work, feasibility studies and pilot studies prior to trial evaluation of complex behaviour change interventions. This ensures that interventions are based on theory and evidence, are feasible and acceptable, and can be delivered faithfully; and that study procedures such as recruitment and randomisation have been piloted.

In this lecture Wendy Hardeman will illustrate this phased approach to intervention development and evaluation by presenting a 5-year research programme (the VBI Programme) into very brief interventions (delivered within five minutes) to promote physical activity. The interventions were delivered as part of preventative health checks in primary care. She will report the development work and feasibility study, a trial of three promising very brief interventions (motivational, pedometer and combined intervention) aimed at selecting the best-bet intervention, and a fully-powered trial (VBI Trial) of a pedometer-based intervention among 1,007 adults aged 40-74 years who attended preventative health checks.


Wendy Hardeman is Senior Lecturer in Health Psychology at the School of Health Sciences, University of East Anglia, Norwich, UK. She completed her PhD at the University of Cambridge in the application of psychological theory and evidence to the development and evaluation of behaviour change interventions.

Hardeman's research focuses on the development and evaluation of behaviour change interventions to prevent and manage long-term conditions such as type 2 diabetes. She uses methods and theories from health psychology and behavioural science to translate evidence into practice, including modelling causal mechanisms of effect and the Behaviour Change Technique Taxonomy v1. Other interests include very brief, scalable interventions in routine health care settings, behaviour change support using mobile health technologies, intervention fidelity, and process evaluation.

She is Associate Editor of the British Journal of Health Psychology and was Chair of the Scientific Committee of the European Health Psychology Society and British Psychological Society Division of Health Psychology Conference in Aberdeen, 2016.

Wendy Hardeman - UEA

Wendy Hardeman profile in Researchgate



Additional information

Academy of Finland Research Fellow Nelli Hankonen, tel. 050 318 7568