Strange Bedfellows or Sustainable Brands?

The C.V. Åkerlund Lectureship Series in Media Management

Thursday 16 September 2010 from 12.00 - 14.00
Väinö Linna auditorium in the Linna building

Alan G. Stavitsky
Senior Associate Dean and Professor
Director, George S. Turnbull Portland Center
School of Journalism and Communication
University of Oregon, USA

“Many depleted U.S. news media firms are dealing with a crisis in American journalism by seeking to partner with players previously kept at arm's length. hese include historic competitors, educational institutions, government gencies, and activist citizens. The dynamics will be assessed in terms of considerable importance for strategic interests: economic sustainability, ultimedia innovation, and public service complexion. Implications of the merging paradigm will be emphasized particularly for managers of news rganizations, researchers and media educators”.

The seminar language is English. The session will begin at 12.15 sharp. The question and answer period will begin at or about 13.00.

The lecture is part of the annual seminar of the graduate studies programme in Media Management at the University of Tampere for the 2010-2001 academic year.

More information
Gregory Lowe
Department of Journalism and Mass Communication