To page body
university of tampere: faculty of management: research: research programmes: customer-oriented marketing research group:
Faculty of ManagementUniversity of TampereFaculty of Management
Customer-oriented Marketing Research Group

Publications

 

Peer-reviewed articles in journals with Finnish Publication Forum rating

 

2018

Lahtinen, S., Kuusela, H., & Yrjölä, M. (2018). The company in society: when corporate responsibility transforms strategy. Journal of Business Strategy, 39(4). https://doi.org/10.1108/JBS-05-2017-0069. JUFO 1.

Mattila, M., Mesiranta, N., Närvänen, E., Koskinen, O., & Sutinen, U. M. (forthcoming). Dances with potential food waste: Organising temporality in food waste reduction practices. Time & Society. https://doi.org/10.1177/0961463X18784123. JUFO 2.

Mattila, M., Yrjölä, M. & Lehtimäki, H. (forthcoming). Drivers of and Barriers to Networked Commercialization: Business Model Perspective. International Journal of Entrepreneurship and Innovation Management.

Nguyen, H.N., Rintamäki T., & Saarijärvi. H. (2018), Customer Value in the Sharing Economy Platform: The Airbnb CaseIn: Collaborative Value Co-creation in the Platform Economy, ed. by Smedlund, A., Lindblom, A. & Mitronen, L.  Springer. https://doi.org/10.1007/978-981-10-8956-5_12.

Närvänen, E., Koivisto, P. & Kuusela, H. (forthcoming). Managing Consumption Communities. Journal of Strategic Marketing. http://dx.doi.org/10.1080/0965254X.2018.1425307. JUFO 1.

Närvänen, E., Mesiranta, N., Sutinen, U.-M., & Mattila, M. (2018). Creativity, Aesthetics and Ethics of Food Waste in Social Media Campaigns. Journal of Cleaner Production, 195, 102-110. https://doi.org/10.1016/j.jclepro.2018.05.202. JUFO 2.

Riikkinen, M., Saarijärvi, H., Sarlin, P., & Lähteenmäki, I. (forthcoming). Using Artificial Intelligence in Insurance. International Journal of Bank Marketing. https://doi.org/10.1108/IJBM-01-2017-0015. JUFO 1.

Saarijärvi, H., Sparks, L., & Lahtinen, S. (forthcoming). Food, Health and Data: Developing Transformative Food Retailing. In John Byron and Dominic Medway, Consumer Science and Strategic Marketing: Case Studies in Food Retailing and Distribution. Elsevier. JUFO 2.

Yrjölä, M., Kuusela, H., Neilimo, K., & Saarijärvi, H. (forthcoming). Inside-Out and Outside-In Mental Models: A Top Executive Perspective. European Business Review, 30 (6). https://doi.org/10.1108/EBR-10-2016-0133. JUFO 1.

Yrjölä, M., Spence M.T. & Saarijärvi, H. (2018). Omni-channel retailing: propositions, examples and solutions. The International Review of Retail, Distribution and Consumer Research, 28 (3). https://doi.org/10.1080/09593969.2018.1445657. JUFO 1.

 

2017

Kuusela, H., Spence, M. T., & Paul, P. (2017). How objective and subjective knowledge affect insurance choices. Journal of Financial Services Marketing, 22(4), 161-172. https://doi.org/10.1057/s41264-017-0034-5. JUFO 1.
 
Leppäniemi, M., Karjaluoto, H., & Saarijärvi, H. (2017). Customer perceived value, satisfaction, and loyalty: the role of willingness to share information. The International Review of Retail, Distribution and Consumer Research, 27 (2), 164-188. https://doi.org/10.1080/09593969.2016.1251482. JUFO 1.

 

Pekkanen, A., Närvänen, E. & Tuominen, P. (2017). Elements of Rituality in Consumer Tribes: The Case of Crossfit. Journal of Customer Behaviour, 16 (4), 353-370. https://doi.org/10.1362/147539217X15144729108144. JUFO 1.

 
Pihlaja, J., Saarijärvi, H., Spence, M.T., & Yrjölä, M. (2017). From electronic WOM to Social eWOM: Bridging the Trust Deficit. Journal of Marketing Theory & Practice, 25 (4), 340-356. https://doi.org/10.1080/10696679.2017.1345593%20. JUFO 1. 
 
Saarijärvi, H. (2017). Miten viestiä ja mitata asiakaslähtöisyyttä?. Procomma Academic 4. JUFO 1.
 
Saarijärvi, H., Puustinen, P., Yrjölä, M., & Mäenpää, K. (2017), Service-Dominant Logic and Service Logic – Contradictory and/or Complementary? International Journal of Services Science, 6 (1), 1-25. https://doi.org/10.1504/IJSSCI.2017.088030. JUFO 1.
 
Saarijärvi, H., Sutinen, U-M., & Harris, L.C. (2017). Uncovering consumers’ returning behaviour: a study of fashion e-commerce. The International Review of Retail, Distribution and Consumer Research, 27 (3), 284-299. https://doi.org/10.1080/09593969.2017.1314863%20. JUFO 1.
 
Yrjölä, M., Rintamäki, T., Saarijärvi, H., & Joensuu J. (2017). Consumer-to-consumer e-commerce: outcomes and implications. The International Review of Retail, Distribution and Consumer Research 27 (3), 300-315. http://dx.doi.org/10.1080/09593969.2017.1314864. JUFO 1.

2016

Lahtinen, S. & Tuominen, P. (2016). Extending the Meanings for Luxury Fashion Brands among Young Finnish Women. Kulutustutkimus.Nyt, 10 (1), 36-50. www.kulutustutkimus.net/nyt/wp-content/uploads/2016/07/Kulutustutkimus.Nyt1_2016.pdf. JUFO 1.

Närvänen, E. & Goulding, C. (2016). Sociocultural Brand Revitalization: The Role of Consumer Collectives in Bringing Brands Back to Life. European Journal of Marketing, 50 (7/8), 1521-1546. https://doi.org/10.1108/EJM-05-2014-0328. JUFO 1.

Närvänen, E., Mesiranta, N. & Hukkanen, A. (2016). The Quest for an Empty Fridge, 208-219. In: The Practice of the Meal: Food, Families and the Market Place, ed. by Cappellini, B., Marshall, D. & Parsons, E. Abigdon: Routledge.

Saarijärvi, H. Kuusela, H., Kannan, P. K., Gulkarni, K. & Rintamäki, T. (2016). Unlocking the Transformative Potential of Customer Data in Retailing. The International Review of Retail, Distribution and Consumer Research, 26 (3), 225-241. https://doi.org/10.1080/09593969.2015.1105846%20. JUFO 1.

Talonen, A., Jussila, I., Saarijärvi H., & Rintamäki, T. (2016). Consumer cooperatives: uncovering the value potential of customer ownership. AMS Review, 6 (3-4), 142-156. https://doi.org/10.1007/s13162-016-0083-2. JUFO 1.

2015

Lamberg, H. & Närvänen, E. (2015). Creating Market Orientation in a Professional High-Tech Organization. International Journal of Business and Management 10 (5), 44-56. http://dx.doi.org/10.5539/ijbm.v10n5p44

Mäkinen, R. & Tuominen, P. (2015). Discussion frames in motherhood blogs: A case study on suburban mom, 47-67. In: Innovation, Finance, and the Economy, Eurasian Studies in Business and Economics, Vol. 1, ed. by M. Bilgin, H. Danis, E. Demir & C. Lau, Springer International Publishing, Cham 2015. https://doi.org/10.1007/978-3-319-15880-8_5. JUFO 2.

Neilimo, K., Kuusela, H., Närvänen, E. & Saarijärvi, H. (2015). S Group’s vision for strategic transformation: “Your Own Store”. Strategy & Leadership, 43 (4), 47-53. https://doi.org/10.1108/SL-12-2014-0101. JUFO 1.

Valtonen, A. & Närvänen, E. (2015). The everyday intimacy of sleeping: an embodied analysis of intimate practices. Consumption, Markets & Culture. http://dx.doi.org/10.1080/10253866.2015.1088839. JUFO 1.

Valtonen, A. & Närvänen, E. (2015). Gendered Reading of the Body in the Bed. Journal of Marketing Management, 31 (15-16), 1583-1601. https://doi.org/10.1080/0267257X.2015.1061038. JUFO 1.

Yrjölä, M. (2015). Uncovering Executive Prioritization: Evaluating Customer Value Propositions with the Pairwise Comparison Method. Journal of Service Science and Management, 8 (1), 1-13. http://www.scirp.org/Journal/PaperInformation.aspx?PaperID=53406 JUFO 1.

2014

Gummesson, E., Kuusela,H. & Närvänen, E. (2014). Reinventing marketing strategy by recasting supplier/customer roles. Journal of Service Management, 25 (2), 228-240. 10.1108/JOSM-01-2014-0031. JUFO 2, ISI impact factor 1.864.

Kuusela, H., Närvänen, E.,  Saarijärvi, H. & Yrjölä, M. (2014). Challenges for B2B research relevance – A  top executive perspective. Journal of Business and Industrial Marketing29 (7/8). http://dx.doi.org/10.1108/JBIM-09-2013-0199. JUFO 1, ISI impact factor 1.000.

Närvänen, E. (2014). Studying Marketplace Cultures and Communities using Practice Theories: Methodological Challenges. Kulutustutkimus.Nyt, 8 (2), 4-15. http://www.kulutustutkimus.net/nyt/wp-content/uploads/2014/09/Kulutustutkimus-Nyt_2_2014.pdf. JUFO 1.

Närvänen, E., Gummesson, E. & Kuusela, H. (2014). The Collective Consumption Network. Managing Service Quality, 24 (6). http://www.emeraldinsight.com/doi/full/10.1108/MSQ-08-2013-0159. JUFO 1.

Puustinen, P., Maas, P., & Saarijärvi, H. (2014). What is being exchanged? Framing the logic of value creation in the financial services.  Journal of Financial Services Marketing, 19 (1), 43-51. https://doi.org/10.1057/fsm.2014.1. JUFO 1.

Saarijärvi, H., Grönroos, C., & Kuusela, H. (2014). Reverse use of customer data: implications for service-based business models. Journal of Services Marketing, 28 (7). http://dx.doi.org/10.1108/JSM-05-2013-0111 JUFO 1.

Saarijärvi, H., Kuusela, H., Neilimo, K., Närvänen, E. (2014). Disentangling customer orientation – executive perspective. Business Process Management Journal, 20 (5), 663 - 677.  10.1108/BPMJ-06-2013-0068. JUFO 1.

Salonen, S., Närvänen, E. & Saarijärvi, H. (2014). How do consumers consume fashion online: A practice theoretical inquiry.  International Journal of Marketing Studies, 6 (3), 87-96. <http://www.ccsenet.org/journal/index.php/ijms/article/view/34584/20778>. JUFO 1.

Yrjölä, M. (2014). Value Creation Challenges in Multichannel Retail Business Models. Journal of Business, 2 (1), 89-104.

2011

Kujala, J., Penttilä, K. & Tuominen, P. (2011). Creating a conceptual model for building responsible brands. Electronic Journal of Business Ethics and Organization Studies, 16 (1), 6–12.<https://jyx.jyu.fi/dspace/handle/123456789/37267>. JUFO 1.

2009

Tuominen, P. (2009). Avoimesti kohti sijoittajasuhdemarkkinointia. Liiketaloudellinen aikakauskirja, 58 (1), 54–59.<http://lta.hse.fi/2009/1/lta_2009_01_d5.pdf>. JUFO1.

2008

Lankinen, J., Rökman, M. & Tuominen, P. (2008). Market sensing in the food industry in Pirkanmaa. The Finnish Journal of Business Economics, 57 (4), 434–439. http://lta.hse.fi/2008/4/lta_2008_04_d3.pdf JUFO 1.

Mäenpää, K., Sudhir, H.K., Kuusela, H. & Mesiranta, N. (2008). Consumer perceptions of Internet banking in Finland: The moderating role of familiarity. Journal of Retailing and Consumer Services, 15 (4), 266–276.<http://www.sciencedirect.com/science/article/pii/S0969698907000434>. JUFO 1.

Olkkonen, R. & Tuominen, P. (2008). Fading configurations in inter-organizational relationships. A case study in the context of cultural sponsorship. Journal of Business & Industrial Marketing, 23 (3), 203–212.<http://www.emeraldinsight.com/journals.htm?articleid=1717894&show=abstract>. JUFO 1, ISI impact factor 1.00.

2007

Rintamäki, T., Kuusela, H., & Mitronen, L. (2007). Identifying competitive customer value propositions in retailing. Managing Service Quality, 17(6), 621-634. http://dx.doi.org/10.1108/09604520710834975 JUFO 1.

Tuominen, P. (2007). Emerging metaphors in brand management: Towards a relational approach. Journal of Communication Management, 11 (2), 182–191.<http://www.emeraldinsight.com/journals.htm?articleid=1603644&show=abstract>. JUFO 1.

2006

Maenpaa, K., Kanto, A., Kuusela, H., & Paul, P. (2006). More hedonic versus less hedonic consumption behaviour in advanced internet bank services. Journal of Financial Services Marketing, 11(1), 4-16. http://dx.doi.org/10.1057/palgrave.fsm.4760004 JUFO 1.

Olkkonen, R. & Tuominen, P. (2006). Understanding relationship fading in cultural sponsorships. Corporate Communications: An International Journal, 11 (1), 64–77.<http://www.emeraldinsight.com/journals.htm?articleid=1541603&show=abstract>. JUFO 1.

Rintamäki, T., Kanto, A., Kuusela, H., & Spence, M. T. (2006). Decomposing the value of department store shopping into utilitarian, hedonic and social dimensions: evidence from Finland. International Journal of Retail & Distribution Management, 34(1), 6-24. http://dx.doi.org/10.1108/09590550610642792 JUFO 1.

Other article publications

2018

Karamäki, H. Lahtinen, S. & Tuominen, P. (2018) Building a conceptual model for brand meanings in wearable sports technology, 233-243. In: Eurasian Business Perspectives, Ed. by M. Bilgin, H. Danis, E. Demir & U. Can. Springer International Publishing, Cham 2018.

Tikkanen, H. & Tuominen, P. (2018) Markkinoinnin professorin muuttuva työ 1980-luvulta nykypäivään, 103-120, teoksessa Miten menee markkinointitiede? Toim. Samuel Piha & Petteri Ojala. Turku 2018.

2017

Lahtinen, S. & Tuominen, P. (2017) Brand meanings in the context of luxury fashion: A projective study in China, 193-209. In: Empirical Studies on Economics of Innovation, Public Economics and Management, Ed. by M. Bilgin, H. Danis, E. Demir & U. Can, Springer International Publishing, Cham 2017.

Lemmetti, H. & Tuominen, P. (2017) Expatriates' nostalgic brand relationships. Case Fazer Blue chocolate, 401-422. In: Regional Studies on Economic Growth, Financial Economics and Management. Ed. by M. Bilgin, H. Danis, E. Demir & U. Can, Springer International Publishing, Cham 2017.

2016

Kuuru, T-K. & Tuominen, P. (2016). Creating a conceptual framework for corporate brand positioning, 177-195. In: Business Challenges in the Changing Economic Landscape. Ed. by M. Bilgin, H. Danis, E. Demir & U. Can, Springer International Publishing, Cham 2016.

Mäkinen, R. & Tuominen, P. (2016). Towards a framework for analysing blogs as a user-generated content, 511-523. In: Financial Environment and Business Development. Ed. by M. Bilgin, H. Danis, E. Demir & U. Can, Springer International Publishing, Cham 2016.

2013

Kurikko H. & Tuominen, P. (2013). Collective value creation and empowerment in an online brand community. A netnographic study on LEGO builders, 1-6. In: Value Co-Creation: Best of TIM Review Articles, ed. by Stoyan Taney, Publications of Talent First Network, Ottawa 2013.

2012

Kurikko, H. & Tuominen, P. (2012). Collective value creation and empowerment in an online brand community. A netnographic study on LEGO builders. Technology Innovation Management Review, 6 (June), 12–17.<http://timreview.ca/article/563>.

2008

Arokallio, M. & Tuominen, P. (2008). Success factors in sports-sponsorship relationships at Olympic level, 57–71. In: Marketing in Dynamic Environments: Contemporary Research Advances. Ed. by C. Veloutsou and N. Papadopoulos. Publications of Atiner. Athens 2008.

Tuominen, P. (2008). Paradigms in managing service brand relationships, 105–115. In: Marketing in Dynamic Environments: Contemporary Research Advances. Ed. by C. Veloutsou & N. Papadopoulos. Publications of Atiner. Athens 2008.

2007

Tuominen, P. (2007). Branding logics: From silence to dialogue, 53–70. In: Markkinointitieteen näköalapaikalla. Ed. by A. Halinen-Kaila & L. Hurmerinta-Peltomäki. Publications of the Turku School of Economics C-1:2007. Turku 2007.

Doctoral dissertations

Kastarinen, A. (2017). Narratives of Grandparental Consumption. Tampere: Tampere University Press. http://urn.fi/URN:ISBN:978-952-03-0563-5

Rintamäki, T. (2016). Managing Customer Value in Retailing – An Integrative Perspective. Tampere: Tampere University Press. http://urn.fi/URN:ISBN:978-952-03-0077-7

Yrjölä, M. (2015). Departures to Executive Decision Making in Omni-Channel Retailing. Tampere: Tampere University Press. http://urn.fi/URN:ISBN:978-951-44-9946-3

Närvänen, E. (2013). Extending the Collective Consumption of Brands. Tampere: Tampere University Press. http://urn.fi/URN:ISBN:978-951-44-9257-0.

Saarijärvi, H. (2011). Customer Value Co-Creation Through Reverse Use of Customer Data. Tampere: Tampere University Press.  http://urn.fi/urn:isbn:978-951-44-8595-4.

Mäenpää, K. (2010). User Perceptions of Internet Banking. Tampere: Tampere University Press. http://urn.fi/urn:isbn:978-951-44-8045-4.

Mesiranta, N. (2009). Consumer Online Impulsive Buying: Elements and typology. Tampere: Tampere University Press. http://urn.fi/urn:isbn:978-951-44-7798-0.

Lamberg, H. (2008). Creating Relational Customer Orientation. Tampere: Tampere University Press.  http://urn.fi/urn:isbn:978-951-44-7401-9.

Antikainen, M. (2007). The Attraction of Company Online Communities - A Multiple Case Study. Tampere: Tampere University Press.  http://urn.fi/urn:isbn:978-951-44-6850-6.

Paavola, H. (2006). Asiakasuskollisuuden jaetut merkitykset. Tampere: Tampere University Press. http://urn.fi/urn:isbn:951-44-6561-X.

Lampinen, M. (2005). Users of New Technology - A Discourse Analysis of a New Technology User. Tampere: Tampere University Press. http://urn.fi/urn:isbn:951-44-6226-2.

Conference papers

2018

Kurikko, H. & Tuominen, P. (2018). Consumer engagement in an online brand community. A case study, 135-155. In: Proceedings of the 25th EBES Conference, May 2018. Berlin, Germany.

2017

Karamäki, H., Lahtinen, S. & Tuominen, P. (2017). Brand meanings in wearable sports technology. A qualitative case study, 1332-1355. In: Proceedings of the 22nd EBES Conference, May 2017. Sapienza University of Rome, Faculty of Economics, Rome, Italy.

Sutinen, U.-M., Mattila, M., Mesiranta, N., & Närvänen, E. (2017). Making the Ugly Beautiful: Analyzing the Aesthetics of Food Waste in Social Media. In: HopefulNESS: 13th Nordic Environmental Social Science Conference, June 2017. University of Tampere, Tampere, Finland.

Tuominen, P. (2017). The evolving schools of thought in brand  management, 1186-1203. In: Proceedings of the 23rd EBES Conference, September 2017. Universidad Complutense de Madrid, Faculty of Economics and Business, Madrid, Spain.

 

2016

Karamäki, H., Lahtinen, S. & Tuominen, P. (2016). Creating a theoretical framework for brand relationships in wearable sports technology, 400-417. In: Proceedings of the 20th EBES Conference, September 2016, Vienna University of Technology, Faculty of Real Estate and Facility Management, Vienna, Austria.

Kastarinen, A. (2016). Construction of grandparental identity in consumer narratives. 4th Nordic Conference on Consumer Research (NCCR), Aarhus University, Aarhus, Denmark.

Lahtinen, S. (2016). Constructing meanings for sustainable consumption among young consumers in Finland. 4th Nordic Conference on Consumer Research (NCCR), Aarhus University, Aarhus, Denmark.

Lahtinen, S. & Tuominen, P. (2016). Constructing meanings for luxury fashion brands among young Chinese women, 793-813. In: Proceedings of the 18th EBES Conference, January 2016, American University of Sharjah, School of Business Administration, Sharjah.

Lemmetti, H. & Tuominen, P. (2016). Brand relationships in shaping cosmopolitan identities. A narrative study, 286-316. In: Proceedings of the 19th EBES Conference, May 2016, Istanbul Technical University. Faculty of Management, Istanbul.

Saarijärvi, H., Sutinen, U.-M., & Harris, L. C. (2016) Uncovering Consumers' Returning Behavior: A Study of Fashion e-Commerce. In: Nordic Retail and Wholesale Conference (NRWC 2016), November 2016, Aarhus University, Aarhus, Denmark.

Yrjölä, M., Rintamäki, T., Saarijärvi, H. & Joensuu, J. (2016). Consumer-To-Consumer E-Commerce - Outcomes and Implications. In: Nordic Retail and Wholesale Conference (NRWC 2016), November 2016, Aarhus University, Aarhus, Denmark.

2015

Lahtinen, S. & Tuominen, P. (2015). Meanings for luxury fashion brands among young Finnish women, 1-29. In: Proceedings of the 23rd Nordic Academy of Management Conference, August 12-14, 2015, Copenhagen Business School, Denmark. https://conference.cbs.dk/index.php/NFF2015, pp. 1-29 (14.8.2015)

Mäkinen, R. & Tuominen, P. (2015). Creating a theoretical framework for analysing blogs as user-generated content, 1582-1597. In: Proceedings of the 16th EBES Conference, May 2015. University of Bahcesehir. Istanbul 2015.

2014

Kuuru, T-K. & Tuominen, P. (2014). Creating a conceptual framework for corporate brand positioning, 2291-2311. In: Proceedings of the 14th EBES Conference, October 2014. Barcelona 2014.

Höykinpuro, R. & Närvänen, E. (2014). Process ontological persective on customer experience. In: Proceedings of the AMA Servsig International Research Conference, 13.-15.6.2014. Thessaloniki, Greece. Accepted for publication.

Mäkinen, R. & Tuominen, P. (2014). User-generated content in motherhood blogs. A netnographic study, 2159-2178. In: Proceedings of the 13th EBES Conference, June 5-7, 2014. University of Bilgi. Istanbul 2014.

Närvänen, E. (2014). Studying collective consumption with a practice theoretical lens: Methodological Implications. In: Proceedings of the Nordic Conference on Consumer Research, 21-22.5.2014.  University of Vaasa. Vaasa 2014.  

2013

Mesiranta, N., Nenonen, S. & Tuominen, P. (2013). Consumer experiences of online shopping regret: environmental elements. In: Proceedings of the 22nd Nordic Academy of Management Conference, 21–23 August, 2013, Reykjavik,IcelandUSB-publications of Nordic Academy of Management, University of Iceland. Reykjavik 2013.

Närvänen, E., Gummesson, E. & Kuusela. H. (2013). The collective consumption network. Naples Forum on Service, 18–21.6.2013, Ischia, Italia.

Närvänen, E., Mesiranta, N. & Hukkanen, A. (2013). From Waste to Delicacy: Collective Innovation in Food Disposition Practices through Blogging. In Botti Simona, Labroo Aparna A. (eds.) Advances in Consumer Research Vol. 41. Duluth, Minnesota: Association for Consumer Research, 316-320. (North American Advances in Consumer Research 41). JUFO 1.

Yrjölä, M. (2013). Value creation challenges in multichannel retail business models. 22nd Nordic Academy of Management Conference, 21–23 August, 2013, Reykjavik, Islanti.

2012

Karjaluoto, H., Saarijärvi, H. & Kuusela, H. (2012). Customer relationship management: The evolving role of customer data, in Leroy, R. (ed.), Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…”, Proceedings of the Annual Conference of the Academy of Marketing Science, New Orleans, LA, May 15–20, 2012, Academy of Marketing Science (Developments in Marketing Science 32).

Kurikko, H. & Tuominen, P. (2012). Collective value creation by playing with Legos. A netnographic study, 1–11. In: Proceedings of the 11th eBusiness Research Forum. “EBRF 2011: Global Business Creation Games, Co-creation of Enterprise for Problems worth Solving”, December 14-15, 2011, University of Aalto. Ed. by M. Seppä, Espoo 2012.

Mesiranta, N. (2012). The future of e-tailing: Consumer and retailer views. In: Timmermans H.J.P. (Ed.) Recent Advances in Retailing and Services Science : Conference 2012, Conference Proceedings. Vienna, Austria: EIRASS, 1–17.

Mesiranta, N., Kulmala, M. & Tuominen, P. (2012). Amplified eWOM in fashion blogs: A netnographic study. In: Paulo Rita (Ed.) Proceedings of the 41st European Marketing Academy Annual Conference: EMAC 2012: Marketing to Citizens: Going Beyond Customers and Consumers, May 22–25, 2012, USB-publications of Lisbon University, Business School. Lisbon: European Marketing Academy, 1–8.

Nenonen, S., Mesiranta, N. & Tuominen, P. (2012). Consumer online shopping regret. A netnographic study of a fashion blog. In: Proceedings of the 20th International Colloquium in Relationship Marketing: ICRM 2012, September 25-26, 2012, USB-publications of Nottingham Business School. Nottingham Trent University, Nottingham, 1–11.

Penttilä, K., Kujala, J. & Tuominen, P. (2012). Responsible branding: Fact or fiction? In: Proceedings of the 19thInternational EIRASS Conference on Recent Advances in Retailing and Services Science, 9–12 July, 2012, Vienna, Austria. Ed. by H. Timmermans. USB-publications of the European Institute of Retailing and Services Studies. EindhovenUniversity of Technology. Eindhoven 2012.

2011

Kulmala, M., Mesiranta, N. & Tuominen, P. (2011). Electronic word-of mouth in consumer fashion blogs. In: Proceedings of the 19th International Colloquium in Relationship Marketing: ICRM 2011, September 27–30, 2011, USB-publications of Saunders College of Business. Rochester Institute of Technology. Rochester, USA, 66–86.

Mesiranta, N., Rökman, M. & Tuominen, P. (2011). Brand management and user-generated branding. A case study of a fashion retailer-manufacturer in Finland. In: Proceedings of the 21st Nordic Conference on Business Studies: NFF 2011 A Practice about Practice, August 20–24, 2011. School Business, Stockholm University, 1–20.

Närvänen, E. (2011). The brand as a cultural network hub: acknowledging multiple parties in branding. Teoksessa Nordic Academy of Management Conference, 1–21.

Rintamäki T. & Närvänen E. (2011). Customers’ value-creating roles and practices in virtual customer environments. In: Timmermans H.J.P. (toim.) 18th Recent Advances in Retailing and Services Science Conference, San Diego.

2010

Kujala, J., Penttilä, K. & Tuominen, P. (2010). A conceptual model for building responsible brands, 40–54. In: Proceedings of the 11th EBEN Research Conference. “From Theory to Practice – How Does Business Ethics Matter?” 14-16 June, 2010, Tampere, Finland. Ed. by M. Siltaoja, A-M. Lämsä & J. Kujala. CD-publications of the University of Tampere & University of Jyväskylä. University of Jyväskylä Press. Jyväskylä 2010.

Leppälä E. (2010). Consumers' role-taking and role-making behaviors - Case Reino & Aino. In: Nordic Conference on Consumer Research, 10–11 June, Vaasa, Finland. Vaasa: University of Vaasa, 77–80. 

Pitkänen, M., Rökman, M. & Tuominen, P. (2010). Restaurants in the Heart of a City: Interplay between Brands and Network Relationships, 1–15. In: Proceedings of the 17th International EIRASS Conference on Recent Advances in Retailing and Services Science, 2-5 July, 2010, Istanbul, Turkey. Ed. by H. Timmermans. CD-publications of the European Institute of Retailing and Services Studies. EindhovenUniversity of Technology. Eindhoven 2010.

Pitkänen, M., Rökman, M. & Tuominen, P. (2010). Service brands in the city centre. A conceptual model from the service-dominant perspective, 1–20. In: Proceedings of the 18th International Colloquium in Relationship Marketing. “Re-inventing Relationship Marketing in a Service-dominant World”. 27th-29th September, Henley, United Kingdom. Ed. by M. Clark. CD-publications of the HenleyBusinessSchool. University of Reading. Henley 2010.

Saarijärvi, H., Horsti, A. & Rintamäki, T. (2010). Extending the retail experience – Using an online service application to facilitate loyal customers’ value creation, in Timmermans, H.J.P (ed.), EIRASS – The European Institute of Retailing and Service Studies.

2009

Lankinen, J., Olkkonen, R., Rökman, M. & Tuominen, P. 2009. Sensing, sense-making and responding: A preliminary study in the Finnish food industry, 1–11. In: Proceedings of the 17th International Colloquium in Relationship Marketing. “Building Bridges Connects People” 16th-19th September 2009, Maastricht, Holland. Ed. by G. Odekerken-Schröder. CD-publications of the University of Maastricht. Maastricht 2009.

Rintamäki, T. & Saarijärvi, H. 2009. The challenge of co-creation in modeling customer value, Recent Advances in Retailing and Services Science, Conference Proceedings.

2008

Saarijärvi, H. & Rintamäki, T. 2008. Customer value propositions in G-D and S-D logics, in Tyler, K. (ed.) “The Future of Service Research and Practice in a Global World: Service Science, Service Logic, and Service Perspectives for markets, Businesses and Customers…Quo Vadis?” Conference Proceedings, 22nd Service Conference and Workshop.

Tanila, J., Kuusela, H., Saarijärvi, H. & Virolainen, V-M. 2008. Agile manufacturing in food industry – Modeling the impacts of rapid product deterioration, in Fifteenth Working Seminar on Production Economics, Pre-Prints Volume 3, 461–470.

Tanila, J., Kuusela, H., Mitronen, L., & Saarijärvi, H. 2008. Supply chain management of rapidly deteriorating products – a model to understand the implications of product deterioration, in Fifteenth International Working Seminar on Production Economics, Pre-Prints Volume 3, 471–480.

2007

Lankinen, J., Rökman, M. & Tuominen, P. 2007. Market-sensing capability and market orientation in the food industry: Empirical evidence from Finland, 1–14. In: Papers of the 19th Nordic Academy of Management Conference: The Future of Nordic Business Schools, 9th–11th August 2007, Bergen, Norway. Published on the Website <http://www.nhh.no/conferences/nff,  1–14 (18.8.2007)>.

2006

Arokallio, M. & Tuominen, P. 2006. Sponsorship relationships in elite sport: A dyadic case study of sponsorship of an Olympic champion, 1–15. In: Proceedings of the 14th International Colloquium in Relationship Marketing. “Arenas of Relationship Marketing” 13th–16th September 2006, Leipzig, Germany. Ed. by H. Löbler.  Published on the Website<www.icrm2006.de (30.9.2006)>.

Tuominen, P. 2006. Drivers of customer equity for service brand relationships, 1–16. In: Proceedings of the 13thInternational EIRASS Conference on Recent Advances in Retailing and Services Science, 9–12 July, 2006, Budapest, Hungary. Ed. by H. Timmermans. CD-publications of the European Institute of Retailing and Services Studies. EindhovenUniversity of Technology. Eindhoven 2006.

Tuominen, P. 2006. Relational approach to managing service brand relationships, 1–10. In: Proceedings of the 14thInternational Colloquium in Relationship Marketing. “Arenas of Relationship Marketing” 13–16 September, 2006, Leipzig, Germany. Ed. by H. Löbler.  Published on the Website <www.icrm2006.de (30.9.2006)>.

2005

Koski, N. 2005. Impulse buying on the Internet: encouraging and discouraging factors. In: Seppä M.;Hannula M.;Järvelin A.;Kujala J.;Ruohonen M.;Tiainen T. (toim.) Frontiers of e-Business Research (FeBR) 2004: Tampere University of Technology and University of Tampere, 23–35.

Olkkonen, R. & Tuominen, P. 2005. Temporal configurations of relationship fading in a cultural-sponsorship relationship, 1–9. In: Proceedings of the ANZMAC2005 Annual Conference, 5th-7th December 2005, Fremantle, Australia. Ed. by S. Purchase. CD-publications of the Australia & New Zealand Marketing Academy and the University of Western Australia. Fremantle 2005. Published also on the Website <www.anzmac2005.conf.uwa.edu.au/papers, 64–72 (5.12.2005)>.

Olkkonen, R. & Tuominen, P. 2005. Triggers and configurations of relationship fading in cultural-sponsorship relationships, 1–20. In: Proceedings of the 21st Annual IMP Conference. 1–3 September, 2005, Rotterdam, Holland. Ed. by F. Wynstra. USB-publications of the School of Management at the Erasmus University. Rotterdam 2005. Published also on the Website <http://www.impgroup.org/Holland2005confpapers, 1–20 (31.8.2005)>.

Tuominen, P. 2005. Brand relationships in creating value for the customer equity: Preliminary theoretical underpinnings, 1–20. In: Proceedings of the 18th Nordic Conference on Business Studies. 18–20 August, 2005, Århus, Denmark. Ed. by R. Madsen. CD-publications of the Aarhus School of Business. Århus 2005. Published also on the Website <http://www.nff2005.asb.dk/conferences, 1–20 (17.8.2005)>.

 
Faculty of Management
FI-33014 UNIVERSITY OF TAMPERE
Tel. +358 3 355 111 (switchboard)
Maintained by: jkk.info@uta.fi
Last update: 14.8.2018 9.05 Muokkaa

University of Tampere
+358 3 355 111
registry@uta.fi


FINEEC Audited HR Excellence in Research

THE UNIVERSITY
Research
Admissions
Studies
News
Cooperation and Services
About Us

CURRENT ISSUES
Research & Study
Tampere3
Vacancies

SERVICES
Administration
Career Services
Finnish Social Science Data Archive
Centre for International Education
IT services
Language Centre
Language Services
Library
Registrar's Office
Registry
Sports Activities
» more

STUDIES
Teaching schedules
Curricula guides
Student's Desktop

ONLINE SERVICES
Andor search
Renew your loans
UTA intranet
Office 365 webmail
Uta webmail
Moodle
NettiOpsu
NettiKatti
TamPub
Electronic exam service
Examination results