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university of tampere: faculty of management: research: research programmes: customer-oriented marketing research group:
Faculty of ManagementUniversity of TampereSchool of Management
Customer-oriented Marketing Research Group

PUBLICATIONS


Peer-reviewed articles classified in the Finnish Publication Forum (classification (1= basic, 2=leading, 3= top) and ISI impact factor (when available) follow the publication details.

2016

Lahtinen, S. & Tuominen, P. (in press) (2016). Extending the Meanings for Luxury Fashion Brands among Young Finnish Women. Kulutustutkimus.nyt. JUFO 1

Saarijärvi, H., Kuusela, H., Kannan, P. K., Gulkarni, K. & Rintamäki, T. (2016). Unlocking the Transformative Potential of Customer Data in Retailing. The International Review of Retail, Distribution and Consumer Research, 26 (3), 225-241.  JUFO 1. 

2015

Lamberg, H. & Närvänen, E. (2015). Creating Market Orientation in a Professional High-Tech Organization. International Journal of Business and Management, 10 (5), 44-56. http://dx.doi.org/10.5539/ijbm.v10n5p44

Mäkinen, R. & Tuominen, P. (2015). Discussion Frames in Motherhood Blogs: A Case Study on Suburban Mom, 47-67. In: Innovation, Finance, and the Economy, Eurasian Studies in Business and Economics, Vol. 1, ed. by M. Bilgin, H. Danis, E. Demir & C. Lau, Springer International Publishing, Cham 2015. JUFO 2.

Neilimo, K., Kuusela, H., Närvänen, E. & Saarijärvi, H. (2015). S Group's Vision for Strategic Transformation: "Your Own Store". Strategy & Leadership, 43 (4), 47-53. JUFO 1.

Saarijärvi, H., Puustinen, P., Yrjölä, M. & Mäenpää, K. (in press) (2015). Service-Dominant Logic and Service Logic – Contradictory and/or Complementary? International Journal of Services Sciences. JUFO 1.

Valtonen, A. & Närvänen, E. (2015). The Everyday Intimacy of Sleeping: An Embodied Analysis of Intimate Practices. Consumption, Markets & Culture. http://dx.doi.org/10.1080/10253866.2015.1088839. JUFO 1. 

Yrjölä, M. (2015). Uncovering Executive Prioritization: Evaluating Customer Value Propositions with the Pairwise Comparison Method. Journal of Service Science and Management, 8 (1), 1-13. http://www.scirp.org/Journal/PaperInformation.aspx?PaperID=53406 JUFO 1.

2014

Gummesson, E., Kuusela,H. & Närvänen, E. 2014. Reinventing marketing strategy by recasting supplier/customer roles. Journal of Service Management, 25 (2), 228-240. 10.1108/JOSM-01-2014-0031. JUFO 2, ISI impact factor 1.864.

Kuusela, H., Närvänen, E.,  Saarijärvi, H. & Yrjölä, M. (in press). Challenges for B2B research relevance– A  top executive perspective. Journal of Business and Industrial Marketing. JUFO 1, ISI impact factor 1.000.

Närvänen, E. (2014). Studying Marketplace Cultures and Communities using Practice Theories: Methodological Challenges. Kulutustutkimus.nyt, 8 (2), 4-15. http://www.kulutustutkimus.net/nyt/wp-content/uploads/2014/09/Kulutustutkimus-Nyt_2_2014.pdf. JUFO 1.

Närvänen, E., Gummesson, E. & Kuusela, H. (2014). The Collective Consumption Network. Managing Service Quality, 24 (6). http://www.emeraldinsight.com/doi/full/10.1108MSQ-08-2013-0159. JUFO 1.

Puustinen, P., Maas, P., & Saarijärvi, H. (in press). What is being exchanged? Framing the logic of value creation in the financial services. Journal of Financial Services Marketing. JUFO 1.

Saarijärvi, H., Grönroos, C., & Kuusela, H. (in press). Reverse use of customer data: Implications for service-based business models. Journal of Services Marketing. JUFO 1.

Saarijärvi, H., Kuusela, H., Neilimo, K., Närvänen, E. 2014. Disentangling customer orientation – executive perspective. Business Process Management Journal, 20 (5), 663 - 677.  10.1108/BPMJ-06-2013-0068. JUFO 1.

Salonen, S., Närvänen, E. & Saarijärvi, H. 2014. How do consumers consume fashion online: A practice theoretical inquiry. International Journal of Marketing Studies, 6 (3), 87-96. <http://www.ccsenet.org/journal/index.php/ijms/article/view/34584/20778>. JUFO 1.

Yrjölä, M. (2014). Value Creation Challenges in Multichannel Retail Business Models. Journal of Business, 2 (1), 89-104.

2013

Kulmala, M., Mesiranta, N. & Tuominen, P. 2013. Organic and amplified eWOM in consumer fashion blogs. Journal of Fashion Marketing and Management, 17 (1), 20–37.<http://www.emeraldinsight.com/journals.htm?articleid=17078155&show=abstract>. JUFO 1.

Närvänen, E., Saarijärvi, H. & Simanainen, O. 2013. Understanding consumers' online conversation practices in the context of convenience food. International Journal of Consumer Studies, 37 (5), 569–576.<http://onlinelibrary.wiley.com/doi/10.1111/ijcs.12021/full>. JUFO 1, ISI impact factor 0.521.

Närvänen, E., Kartastenpää, E., & Kuusela, H. 2013. Online lifestyle consumption community dynamics: A practice-based analysis, Journal of Consumer Behaviour 12 (5), 358-369. <http://onlinelibrary.wiley.com/doi/10.1002/cb.1433/full>. JUFO 1, ISI impact factor 0.746.

Saarijärvi, H., Kannan, P.K. & Kuusela, H. 2013. Value co-creation: Theoretical approaches – practical implications, European Business Review, 25 (1), 6–19.<http://www.emeraldinsight.com/journals.htm?articleid=17072883&show=abstract>.  JUFO 1.

Saarijärvi, H., Kuusela, H. & Rintamäki, T. 2013. Facilitating customers’ post-purchase food retail experiences, British Food Journal, 115 (2). <http://www.emeraldinsight.com/journals.htm?articleid=17088304&show=abstract>. JUFO 1, ISI impact factor 0.614.

Saarijärvi, H., Karjaluoto, H. & Kuusela, H. 2013. Extending customer relationship management: From empowering firms to empowering customers, Journal of Systems and Information Technology, 15 (2), 140–158.<http://www.emeraldinsight.com/journals.htm?articleid=17085619&show=abstract>. JUFO 1.

Saarijärvi, H., Karjaluoto, H. & Kuusela, H. 2013. Customer relationship management: The evolving role of customer data, Marketing Intelligence and Planning, 31 (6), 584-600.<http://www.emeraldinsight.com/journals.htm?articleid=17099898&show=abstract>. JUFO 1.

Saarijärvi, H., Mitronen, L. & Yrjölä, M. 2013. From selling to supporting – Leveraging mobile services in the context of food retailing. Journal of Retailing & Consumer Services, 21 (1), 21-36.<http://www.sciencedirect.com/science/article/pii/S0969698913000817>. JUFO 1.

2012

Saarijärvi, H., Kuusela, H. & Spence, M.T. 2012. Using pairwise comparison method for assessing competitive priorities within a supply chain, Industrial Marketing Management, 41 (4), 631–638.<http://www.sciencedirect.com/science/article/pii/S0019850111000903>. JUFO 3, ISI impact factor 1.933.

Saarijärvi, H. 2012. The mechanisms of value co-creation, Journal of Strategic Marketing, 20 (5), 381–391.<http://www.tandfonline.com/doi/abs/10.1080/0965254X.2012.671339#.UuEi3_v8Kt8>. JUFO 1.

2011

Kujala, J., Penttilä, K. & Tuominen, P. 2011. Creating a conceptual model for building responsible brands. Electronic Journal of Business Ethics and Organization Studies, 16 (1), 6–12.<https://jyx.jyu.fi/dspace/handle/123456789/37267>. JUFO 1.

2009

Tuominen, P. 2009. Avoimesti kohti sijoittajasuhdemarkkinointia. Liiketaloudellinen aikakauskirja, 58 (1), 54–59.<http://lta.hse.fi/2009/1/lta_2009_01_d5.pdf>. JUFO1.

2008

Lankinen, J., Rökman, M. & Tuominen, P. 2008. Market sensing in the food industry in Pirkanmaa. The Finnish Journal of Business Economics, 57 (4), 434–439. JUFO 1.http://lta.hse.fi/2008/4/lta_2008_04_d3.pdf JUFO 1.

Mäenpää, K., Sudhir, H.K., Kuusela, H. & Mesiranta, N. 2008. Consumer perceptions of Internet banking in Finland: The moderating role of familiarity. Journal of Retailing and Consumer Services, 15 (4), 266–276.<http://www.sciencedirect.com/science/article/pii/S0969698907000434>. JUFO 1.

Olkkonen, R. & Tuominen, P. 2008. Fading configurations in inter-organizational relationships. A case study in the context of cultural sponsorship. Journal of Business & Industrial Marketing, 23 (3), 203–212.<http://www.emeraldinsight.com/journals.htm?articleid=1717894&show=abstract>. JUFO 1, ISI impact factor 1.00.

2007

Rintamäki, T., Kuusela, H., & Mitronen, L. 2007. Identifying competitive customer value propositions in retailing. Managing Service Quality, 17(6), 621-634. http://dx.doi.org/10.1108/09604520710834975 JUFO 1.

Tuominen, P. 2007. Emerging metaphors in brand management: Towards a relational approach. Journal of Communication Management, 11 (2), 182–191.<http://www.emeraldinsight.com/journals.htm?articleid=1603644&show=abstract>. JUFO 1.

2006

Maenpaa, K., Kanto, A., Kuusela, H., & Paul, P. (2006). More hedonic versus less hedonic consumption behaviour in advanced internet bank services. Journal of Financial Services Marketing, 11(1), 4-16. http://dx.doi.org/10.1057/palgrave.fsm.4760004 JUFO 1.

Olkkonen, R. & Tuominen, P. 2006. Understanding relationship fading in cultural sponsorships. Corporate Communications: An International Journal, 11 (1), 64–77.<http://www.emeraldinsight.com/journals.htm?articleid=1541603&show=abstract>. JUFO 1.

Rintamäki, T., Kanto, A., Kuusela, H., & Spence, M. T. 2006. Decomposing the value of department store shopping into utilitarian, hedonic and social dimensions: evidence from Finland. International Journal of Retail & Distribution Management, 34(1), 6-24. http://dx.doi.org/10.1108/09590550610642792 JUFO 1.

Other scientific peer-reviewed articles

2016


Kuuru, T-K. & Tuominen, P. (2016). Creating a conceptual framework for corporate brand positioning, 177-195. In: Business Challenges in the Changing Economic Landscape. Ed. by M. Bilgin, H. Danis, E. Demir & U. Can, Springer International Publishing, Cham 2016.

2013

Kurikko H. & Tuominen, P. (2013) Collective value creation and empowerment in an online brand community. A netnographic study on LEGO builders, 1-6. In: Value Co-Creation: Best of TIM Review Articles, ed. by Stoyan Taney, Publications of Talent First Network, Ottawa 2013.

2012

Kurikko, H. & Tuominen, P. 2012. Collective value creation and empowerment in an online brand community. A netnographic study on LEGO builders. Technology Innovation Management Review, 6 (June), 12–17.<http://timreview.ca/article/563>.

2008

Arokallio, M. & Tuominen, P. 2008. Success factors in sports-sponsorship relationships at Olympic level, 57–71. In: Marketing in Dynamic Environments: Contemporary Research Advances. Ed. by C. Veloutsou and N. Papadopoulos. Publications of Atiner. Athens 2008.

Tuominen, P. 2008. Paradigms in managing service brand relationships, 105–115. In: Marketing in Dynamic Environments: Contemporary Research Advances. Ed. by C. Veloutsou & N. Papadopoulos. Publications of Atiner. Athens 2008.

2007

Tuominen, P. 2007. Branding logics: From silence to dialogue, 53–70. In: Markkinointitieteen näköalapaikalla. Ed. by A. Halinen-Kaila & L. Hurmerinta-Peltomäki. Publications of the Turku School of Economics C-1:2007. Turku 2007.


PhD Theses

Rintamäki, T. 2016. Managing Customer Value in Retailing – An Integrative Perspective. Tampere: Tampere University Press. http://urn.fi/URN:ISBN:978-952-03-0077-7.

Yrjölä. M. 2015. Departures to Executive Decision Making in Omni-Channel Retailing. Tampere: Tampere University Press. http://urn.fi/URN:ISBN:978-951-44-9946-3.

Närvänen, E. 2013. Extending the collective consumption of brands. Tampere: Tampere University Press.http://urn.fi/URN:ISBN:978-951-44-9257-0.

Saarijärvi, H. 2011. Customer value co-creation through reverse use of customer data. Tampere: Tampere University Press.  http://urn.fi/urn:isbn:978-951-44-8595-4.

Mäenpää, K. 2010. User perceptions of Internet banking. Tampere: Tampere University Press. http://urn.fi/urn:isbn:978-951-44-8045-4.

Mesiranta, N. 2009. Consumer online impulsive buying: Elements and typology. Tampere: Tampere University Press. http://urn.fi/urn:isbn:978-951-44-7798-0.

Lamberg, H. 2008. Creating relational customer orientation. Tampere: Tampere University Press.  http://urn.fi/urn:isbn:978-951-44-7401-9.

Antikainen, M. 2007. The Attraction of Company Online Communities - A Multiple Case Study. Tampere: Tampere University Press.  http://urn.fi/urn:isbn:978-951-44-6850-6.

Paavola, H. 2006. Asiakasuskollisuuden jaetut merkitykset. Tampere: Tampere University Press. http://urn.fi/urn:isbn:951-44-6561-X.

Lampinen, M. 2005. Users of New Technology - A Discourse Analysis of a New Technology User. Tampere: Tampere University Press. http://urn.fi/urn:isbn:951-44-6226-2.


Conference papers

2016

Kastarinen, A. (2016). Construction of grandparental identity in consumer narratives. 4th Conference on Consumer Research (NCCR), Aarhus University, Aarhus, Denmark.

Lahtinen, S. (2016). Constructing meanings for sustainable consumption among young consumers in Finland. 4th Nordic Conference on Consumer Research (NCCR), Aarhus University, Aarhus, Denmark.

Lahtinen, S. & Tuominen, P. (2016). Constructing meanings for luxury fashion brands among young Chinese Women, 793-813. In: Proceedings of the 18th EBES Conference, January 2016, American University of Sharjah, School of Business Administration, Sharjah, United Arab Emirates.

Lemmetti, H. & Tuominen, P. (2016). Brand relationships in shaping cosmopolitan identities. A narrative study, 286-316. In: Proceedings of the 19th EBES Conference, May 2016, Istanbul Techincal University. Faculty of Management, Istanbul, Turkey.

2015

Lahtinen, S. & Tuominen, P. (2015). Meanings for luxury fashion brands among young Finnish women, 1-29. In: Proceedings of the 23rd Nordic Academy of Management Conference, August 2015, Copenhagen, Denmark

Mäkinen, R. & Tuominen, P. (2015). Creating a theoretical framework for analysing blogs as user-generated content, 1582-1597. In: Proceedings of the 16th EBES Conference, May 2015. Istanbul, Turkey.

2014

Kuuru, T-K. & Tuominen, P. (2014). Creating a conceptual framework for corporate brand positioning, 2291-2311. In: Proceedings of the 14th EBES Conference, October 2014, Barcelona, Spain.

Höykinpuro, R. & Närvänen, E. (2014). Process ontological perspective on customer experience. In: Proceedings of the AMA Servsig International Research Conference, 13.-15.6.2014. Thessaloniki, Greece.

Mäkinen, R. & Tuominen, P. (2014). User-generated content in motherhood blogs. A netnographic study, 2159-2178. In: Proceedings of the 13th EBES Conference, June 5-7, 2014. University of Bilgi. Istanbul 2014.

Närvänen, E. (2014). Studying collective consumption with a practice theoretical lens: Methodological Implications. In: Proceedings of the Nordic Conference on Consumer Research, 21-22.5.2014.  University of Vaasa. Vaasa 2014. 

2013

Mesiranta, N., Nenonen, S. & Tuominen, P. (2013). Consumer experiences of online shopping regret: environmental elements. In: Proceedings of the 22nd Nordic Academy of Management Conference, 21–23 August, 2013, Reykjavik,Iceland. USB-publications of Nordic Academy of Management, University of Iceland. Reykjavik 2013.

Närvänen, E., Gummesson, E. & Kuusela. H. (2013). The collective consumption network. Naples Forum on Service, 18–21.6.2013, Ischia, Italia.

Närvänen, E., Mesiranta, N. & Hukkanen, A. (2013). From waste to delicacy: Collective innovation in food disposition practices through blogging. ACR Association for Consumer Research Conference, 3–6.10.2013, Chicago, USA. JUFO 1.

Yrjölä, M. (2013). Value creation challenges in multichannel retail business models. 22nd Nordic Academy of Management Conference, 21–23 August, 2013, Reykjavik, Islanti.

2012

Karjaluoto, H., Saarijärvi, H. & Kuusela, H. 2012. Customer relationship management: The evolving role of customer data, in Leroy, R. (ed.), Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…”, Proceedings of the Annual Conference of the Academy of Marketing Science, New Orleans, LA, May 15–20, 2012, Academy of Marketing Science (Developments in Marketing Science 32).

Kurikko, H. & Tuominen, P. 2012. Collective value creation by playing with Legos. A netnographic study, 1–11. In: Proceedings of the 11th eBusiness Research Forum. “EBRF 2011: Global Business Creation Games, Co-creation of Enterprise for Problems worth Solving”, December 14-15, 2011, University of Aalto. Ed. by M. Seppä, Espoo 2012.

Mesiranta, N. 2012. The future of e-tailing: Consumer and retailer views. In: Timmermans H.J.P. (Ed.) Recent Advances in Retailing and Services Science : Conference 2012, Conference Proceedings. Vienna, Austria: EIRASS, 1–17.

Mesiranta, N., Kulmala, M. & Tuominen, P. 2012. Amplified eWOM in fashion blogs: A netnographic study. In: Paulo Rita (Ed.) Proceedings of the 41st European Marketing Academy Annual Conference: EMAC 2012: Marketing to Citizens: Going Beyond Customers and Consumers, May 22–25, 2012, USB-publications of Lisbon University, Business School. Lisbon: European Marketing Academy, 1–8.

Nenonen, S., Mesiranta, N. & Tuominen, P. 2012. Consumer online shopping regret. A netnographic study of a fashion blog. In: Proceedings of the 20th International Colloquium in Relationship Marketing: ICRM 2012, September 25-26, 2012, USB-publications of Nottingham Business School. Nottingham Trent University, Nottingham, 1–11.

Penttilä, K., Kujala, J. & Tuominen, P. 2012. Responsible branding: Fact or fiction? In: Proceedings of the 19thInternational EIRASS Conference on Recent Advances in Retailing and Services Science, 9–12 July, 2012, Vienna, Austria. Ed. by H. Timmermans. USB-publications of the European Institute of Retailing and Services Studies. EindhovenUniversity of Technology. Eindhoven 2012.

2011

Kulmala, M., Mesiranta, N. & Tuominen, P. 2011. Electronic word-of mouth in consumer fashion blogs. In: Proceedings of the 19th International Colloquium in Relationship Marketing: ICRM 2011, September 27–30, 2011, USB-publications of Saunders College of Business. Rochester Institute of Technology. Rochester, USA, 66–86.

Mesiranta, N., Rökman, M. & Tuominen, P. 2011. Brand management and user-generated branding. A case study of a fashion retailer-manufacturer in Finland. In: Proceedings of the 21st Nordic Conference on Business Studies: NFF 2011 A Practice about Practice, August 20–24, 2011. School Business, Stockholm University, 1–20.

Närvänen, E. 2011. The brand as a cultural network hub: acknowledging multiple parties in branding. Teoksessa Nordic Academy of Management Conference, 1–21.

Rintamäki T. & Närvänen E. 2011. Customers’ value-creating roles and practices in virtual customer environments. In: Timmermans H.J.P. (toim.) 18th Recent Advances in Retailing and Services Science Conference, San Diego.

2010

Kujala, J., Penttilä, K. & Tuominen, P. 2010. A conceptual model for building responsible brands, 40–54. In: Proceedings of the 11th EBEN Research Conference. “From Theory to Practice – How Does Business Ethics Matter?” 14-16 June, 2010, Tampere, Finland. Ed. by M. Siltaoja, A-M. Lämsä & J. Kujala. CD-publications of the University of Tampere & University of Jyväskylä. University of Jyväskylä Press. Jyväskylä 2010.

Leppälä E. 2010. Consumers' role-taking and role-making behaviors - Case Reino & Aino. In: Nordic Conference on Consumer Research, 10–11 June, Vaasa, Finland. Vaasa: University of Vaasa, 77–80.

Pitkänen, M., Rökman, M. & Tuominen, P. 2010. Restaurants in the Heart of a City: Interplay between Brands and Network Relationships, 1–15. In: Proceedings of the 17th International EIRASS Conference on Recent Advances in Retailing and Services Science, 2-5 July, 2010, Istanbul, Turkey. Ed. by H. Timmermans. CD-publications of the European Institute of Retailing and Services Studies. EindhovenUniversity of Technology. Eindhoven 2010.

Pitkänen, M., Rökman, M. & Tuominen, P. 2010. Service brands in the city centre. A conceptual model from the service-dominant perspective, 1–20. In: Proceedings of the 18th International Colloquium in Relationship Marketing. “Re-inventing Relationship Marketing in a Service-dominant World”. 27th-29th September, Henley, United Kingdom. Ed. by M. Clark. CD-publications of the HenleyBusinessSchool. University of Reading. Henley 2010.

Saarijärvi, H., Horsti, A. & Rintamäki, T. 2010. Extending the retail experience – Using an online service application to facilitate loyal customers’ value creation, in Timmermans, H.J.P (ed.), EIRASS – The European Institute of Retailing and Service Studies.

2009

Lankinen, J., Olkkonen, R., Rökman, M. & Tuominen, P. 2009. Sensing, sense-making and responding: A preliminary study in the Finnish food industry, 1–11. In: Proceedings of the 17th International Colloquium in Relationship Marketing. “Building Bridges Connects People” 16th-19th September 2009, Maastricht, Holland. Ed. by G. Odekerken-Schröder. CD-publications of the University of Maastricht. Maastricht 2009.

Rintamäki, T. & Saarijärvi, H. 2009. The challenge of co-creation in modeling customer value, Recent Advances in Retailing and Services Science, Conference Proceedings.

2008

Saarijärvi, H. & Rintamäki, T. 2008. Customer value propositions in G-D and S-D logics, in Tyler, K. (ed.) “The Future of Service Research and Practice in a Global World: Service Science, Service Logic, and Service Perspectives for markets, Businesses and Customers…Quo Vadis?” Conference Proceedings, 22nd Service Conference and Workshop.

Tanila, J., Kuusela, H., Saarijärvi, H. & Virolainen, V-M. 2008. Agile manufacturing in food industry – Modeling the impacts of rapid product deterioration, in Fifteenth Working Seminar on Production Economics, Pre-Prints Volume 3, 461–470.

Tanila, J., Kuusela, H., Mitronen, L., & Saarijärvi, H. 2008. Supply chain management of rapidly deteriorating products – a model to understand the implications of product deterioration, in Fifteenth International Working Seminar on Production Economics, Pre-Prints Volume 3, 471–480.

2007

Lankinen, J., Rökman, M. & Tuominen, P. 2007. Market-sensing capability and market orientation in the food industry: Empirical evidence from Finland, 1–14. In: Papers of the 19th Nordic Academy of Management Conference: The Future of Nordic Business Schools, 9th–11th August 2007, Bergen, Norway. Published on the Website <http://www.nhh.no/conferences/nff,  1–14 (18.8.2007)>.

2006

Arokallio, M. & Tuominen, P. 2006. Sponsorship relationships in elite sport: A dyadic case study of sponsorship of an Olympic champion, 1–15. In: Proceedings of the 14th International Colloquium in Relationship Marketing. “Arenas of Relationship Marketing” 13th–16th September 2006, Leipzig, Germany. Ed. by H. Löbler.  Published on the Website<www.icrm2006.de (30.9.2006)>.

Tuominen, P. 2006. Drivers of customer equity for service brand relationships, 1–16. In: Proceedings of the 13thInternational EIRASS Conference on Recent Advances in Retailing and Services Science, 9–12 July, 2006, Budapest, Hungary. Ed. by H. Timmermans. CD-publications of the European Institute of Retailing and Services Studies. EindhovenUniversity of Technology. Eindhoven 2006.

Tuominen, P. 2006. Relational approach to managing service brand relationships, 1–10. In: Proceedings of the 14thInternational Colloquium in Relationship Marketing. “Arenas of Relationship Marketing” 13–16 September, 2006, Leipzig, Germany. Ed. by H. Löbler.  Published on the Website <www.icrm2006.de (30.9.2006)>.

2005

Koski, N. 2005. Impulse buying on the Internet: encouraging and discouraging factors. In: Seppä M.;Hannula M.;Järvelin A.;Kujala J.;Ruohonen M.;Tiainen T. (toim.) Frontiers of e-Business Research (FeBR) 2004: Tampere University of Technology and University of Tampere, 23–35.

Olkkonen, R. & Tuominen, P. 2005. Temporal configurations of relationship fading in a cultural-sponsorship relationship, 1–9. In: Proceedings of the ANZMAC2005 Annual Conference, 5th-7th December 2005, Fremantle, Australia. Ed. by S. Purchase. CD-publications of the Australia & New Zealand Marketing Academy and the University of Western Australia. Fremantle 2005. Published also on the Website <www.anzmac2005.conf.uwa.edu.au/papers, 64–72 (5.12.2005)>.

Olkkonen, R. & Tuominen, P. 2005. Triggers and configurations of relationship fading in cultural-sponsorship relationships, 1–20. In: Proceedings of the 21st Annual IMP Conference. 1–3 September, 2005, Rotterdam, Holland. Ed. by F. Wynstra. USB-publications of the School of Management at the Erasmus University. Rotterdam 2005. Published also on the Website <http://www.impgroup.org/Holland2005confpapers, 1–20 (31.8.2005)>.

Tuominen, P. 2005. Brand relationships in creating value for the customer equity: Preliminary theoretical underpinnings, 1–20. In: Proceedings of the 18th Nordic Conference on Business Studies. 18–20 August, 2005, Århus, Denmark. Ed. by R. Madsen. CD-publications of the Aarhus School of Business. Århus 2005. Published also on the Website <http://www.nff2005.asb.dk/conferences, 1–20 (17.8.2005)>.

Monographies and books

Neilimo, K. & Kuusela, H. 2010. Kaupan strategiaosaaminen. Helsinki: Edita.

 
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