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All Bright! is the Tampere Region’s new brand
The Tampere Region now has an international brand, expressed verbally in the slogan “All Bright!” that stands for high quality of life, clean and unspoilt nature, and the regional players’ ability to create something new. The “All Bright!” slogan stems from a strong historical background: Tampere is known as the birthplace of the Finnish industry, and the city continues to be a forerunner in several fields of science and technology. It also refers to a lively region rich in culture, where residents enjoy their smoothly-running and safe everyday life. The pristine nature is at everyone’s reach. The brand work focused on bringing the region’s strengths and special features centre stage in order to increase the global visibility and recognition of the Tampere Region. The Tampere Region brand was the result of a year’s work carried out by the Tampere Region Economic Development Agency Tredea, marketing communications specialists, and representatives from various organisations. Also several international students of TAMK, TUT and UTA took part in the brand work in 2010 and 2011.The universities in the Tampere Region wish to thank all the international students of TAMK, TUT and UTA who took part in the brand work!
SITR/ Maria Virtanen 19.5.2011
(19 May 2011) |
