The focus of this research project is on work in new economy, which requires new kind of personal and embodied ways of working.
Empirically the focus is on advertising agencies and sport services firms. The research material consists of interviews, but also various kinds of documents, observations and customer questionnaires will be included. The research project will gain new information about the ways in which gendering practices, formal and informal agreements and characteristics of new work are emerging in Finnish work life.
The research project is funded by The Finnish Work Environment Fund and its duration is 1.9.2016–31.8.2017.
The research project is led by post-doctoral researcher Tuija Koivunen. The senior advisors of the project are research director Tuula Heiskanen and professor emerita Päivi Korvajärvi. Katri Otonkorpi-Lehtoranta and Minna Leinonen are researchers in the project.