Local music making and global music exploitation in 1990s–2010s Finland
The economic focus of the music industry has shifted from the recording industry towards the live music business. The changes are reflected in the collapse of physical record sales, the fast adoption of music streaming services and the astonishing growth of live music events. This current and profound change in the industry’s focus has led to the overheating of the live music markets. However, although local impacts are clearly visible - e.g. the frantic competition between local and foreign music festival promoters - the consequences have not yet been examined.
LIVECO project examines the recent dynamics between local music cultures and the use of music for economic gain. The focus on live music opens a new perspective on the examination of the contemporary music industry. It is crucial to perceive that the well-being of the music industry is highly dependent on the well-being of local music culture. LIVECO focuses on live music ecology by taking into account the cultural, social and economic meanings of live music culture. The term ‘ecology’ is used here as a metaphoric concept to describe the balance and interaction between the processes of music making and music exploiting.
LIVECO provides new knowledge about the main characteristics of live music ecology and elicits the cultural, social and economic meanings of live music for its different actors. The theoretical approach derives from cultural musicology. Cooperative research will be conducted with urban and regional studies.
FT Maija Kontukoski