Reworking gendering practices in work
Päivi Korvajärvi, Senior Scientist, Academy of Finland 2008-2009
The research during the Senior Scientist period draws on my three
research perspectives: 1) practicing gender in work organizations; 2)
gender and social capital and 3) new trends of performing gender in
work. The first perspective forms the shoulders for my analysis, whereas
the second one is based on a research project led by me. The third one
is based on a starting research project. Thus at the moment it is a more
exploratory one than the second perspective.
The aim is to produce new knowledge on practicing gender in work. In
addition, the aim is the supervision of doctoral students in the area.
The aim of the research is to concentrate on three questions:
- how does gender neutrality result in unequal ways of practicing gender?
- what are the gendered bases for creating trust relations between employees and customers in work?
- in what ways is gender embedded in the required skills, aesthetic work
and in branding oneself, in work in the service sector?
The data consists of
- semi-structured interviews and observations collected in four
service sector workplaces three times in 1986-1996 (an employment
office, a municipal unit in a social work office, an in-house call
center in an insurance company, clerical workers in a metal company),
including 108 transcribed interviews (including employees and
directors) and 59 observation days, which are available as written
- semi-structured interviews and observations in different call
centers between 1998-2005 (both in-house call centers and independent
call centre firms) including 82 transcribed interviews and nine
observation days. The major part of this data is collected within the
frame of studying social capital and trust.
- In addition, there is a need for new material for the task of
looking for new ways of performing gender and branding the self in work.
During the Senior Scientist grant I will gather 15 interviews of
consultants who coach job seekers to make a success in recruitment.
[Research on Work, Welfare and Gender]