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university of tampere: faculty of communication sciences: conferences: nordmedia2017: divisions:
Faculty of Communication SciencesUniversity of TampereFaculty of Communication Sciences

TWG 3: Gender and the Media

Chair: Greta Gober, PhD, Media and Cultural Studies, Warsaw University of Social Sciences and Humanities; Guest researcher, Center for Gender Research, University of Oslo
greta.gober [at]

Chair: Carla Cerqueira, Post-Doctoral Researcher, Communication and Society Research Centre, University of Minho; Assistant Professor, ULP - Lusophone University of Porto
carlaprec3 [at]

Co-chair: Karolina Dmitrow-Devold, PhD Candidate, Research Centre for Children and Youth's Participation and Competence Development, Inland Norway University of Applied Sciences
karolina.dmitrow-devold [at]

Abstracts, download here (pdf)

Programme for TWG3: Gender and the Media 

Friday, 18August  

10.30-12.00  I.) Gendered representations: how the mainstream media are gendering, racializing and queering our mediated- reality?(90 minutes) 

Room D12

Chair of session: CarlaCerqueira 

1.MdNabil"Revenge porn" - how news media is constructing knowledge about revenge porn and representing these misogynistic practices(15 min) 
Discussant:Ana CristinaPereira(5 min) 

2.IsotalusPekka,"Coverage of straight vs. gay spouses of candidates in newspapers during the Finish presidential election" - privatization of politics and how mainstream media is covering spouses of the presidentialcandidates(15min)
Discussant:JonitaSiivonen(5 min) 

3.Ana CristinaPereira,"Representations of black women in Portuguese post-colonial cinema" - how the Portuguese cinema represents women of African and Afro-descent(15 min) 
Discussant: Pekka Isotalus(5 min) 

4.JonitaSiivonen"Inverting as a working method for gender sensitive journalism" - exploring ways of alternative gender constructions in the press(15 min)
Discussant:MdNabil(5 min) 

Discussion: 10 minutes  


14.15-15.15 II.)  Gendered communication: how civil-society, movements and in/formal groups construct and negotiate their representations in and through the media(60 minutes) 

Room D12

Chair of session:Ana Cristina Pereira

1.CarlaCerqueira,"The voices of gender equality: an analysis of communication strategies of NGOs" - What communication strategies are used by NGO's working with social change and gender equality and how affective are they in conveyingthe messages they wantto the mainstream media(15 min)
Discussant:ElisabethEide(3-5 min) 

2.EliisaVainikka,Agonistic online debate about gender and "the relationship market" - how participants of a Finnish forum are constructing their on-line alternative reality and communicating "geek masculinity" with each-other(15min) 
Discussant:CarlaCerqueira(3-5 min) 

3.ElisabethEide & Heidi Røsok-Dahl"Strategically Shameless" - young Norwegian women of Arab descent formed a movement to demand from the media to take their voices seriously. Did they succeed?(15 min) 
Discussant:EliisaVainikka(3-5 min) 

Discussion: 10minutes 


Call for abstracts and papers

Working group dealing with diverse aspects of the relationship between gender and the media. We are looking at deepening our theoretical, analytical and methodological interdisciplinary knowledge of the contemporary gender formations that permutes our cultures across different socio and geo-political context. On one hand studies can explore gendered representations and relations, discourses and symbols featured in various cultural texts, such as newspapers and magazines, television, computer games, film or advertisement. On the other hand, we seek to explore how these representations are consumed and produced.

Critical exploration of contemporary social and cultural institutions will remain incomplete without profound understanding of what the media production culture is like today; who actually decides what we see in the media? What does it mean to be a media producer and what are the conditions under which media are produced? How the structural inequalities are reproduced in modern media institutions? And how is one’s participation in the production culture shaped by one’s gender, sexuality, ability, ethnicity, race, class, age, nationality?

Media can both contribute to and help maintain gender inequalities and hierarchies, through the persistence of hegemonic gendered discourses, but it can also serve as a space of resistance, social innovation and cultural change.

In this working group we seek to explore the old, the new and the controversial discourses and interrelations between contents, producers and consumers, or in other words between gender, identity and power.

Topics may include:

- Gendered representations of the refugees’ crisis;

- Representations of gender, class and power in the contemporary mediated politics;

- Media as a tool of empowerment and activist/alternative media strategies;

- Precarious working conditions and gendered labor divisions in the newsrooms, on-line and off-line;

- Positioning of girls and women amongst both amateur and professional media producers;

- Neoliberal and gendered imperatives in the creative industries and the role of media in legitimation of existing social inequalities;

- Gendered technology, the digital participation gap and the digital safety gap;

- Girls’ and women’s new media production within the postfeminist popular culture.

This temporary working group accepts both panel proposals and abstracts for individual papers.

Panel proposals must contain a description of the panel theme, the abstracts of the contributing papers, as well as contact information of the panel chair and authors.
Please see more guidelines for panels.

Abstracts of individual papers must contain the author’s contact information.
Please see more guidelines for abstracts, papers and presentations.

A discussant will be assigned to each accepted paper in order to provide quality feedback, consequently everyone presenting in the division might be asked to act as a discussant.
Please see more guidelines for discussants.


Updated 10/8/2018

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