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university of tampere: faculty of communication sciences: conferences: nordmedia2017: divisions:
Faculty of Communication SciencesUniversity of TampereFaculty of Communication Sciences

TWG 8: Audience Studies

Chair: Pille Pruulmann-Vengerfeldt, Senior Lecturer, Malmö University 
pille.pruulmann.vengerfeldt [at] 

Co-chair: Kim Christian Schrøder  
kimsc [at]

Co-chair: Annette Hill 
annette.hill [at] 

Abstracts for individual papers, download here (pdf)

Abstracts for panels, download here (pdf)

Programme for TWG8: Audience Studies  

Thursday, 17 August 


Room A08

1) Conceptual and novel takes on understanding audiences and their discussions 

1. Martin Danielsson 
“The merits of Bourdieu in qualitative audience research: uncovering class and continuity in the fragmented space of media practice” (15 min)  
Response: Veera Kangaspunta (5 min)  

2. Heli Katajamäki and Olli Raatikainen 
The case of advertorial: Critical readings and readers’ expertise” (15 min) 
Response: Martin Danielsson (5 min)  

3. Hilde Sakariassen
“Why so quiet: Exploring self-censorship in and silence in the digital public sphere” (15 min) 
Response: Heli Katajamäki and Olli Raatikainen (5 min)   

4. Veera Kangaspunta 
Talvivaara, the ‘hopeless case’Analysis of discourse strategies, discursive legitimation and illegitimation in online news and news comments” (15 min)  
Response: Hilde Sakariassen (5 min)  

5. Kim Christian Schrøder  
Algorithms,filter bubbles and echo chambersHow news audiences feel about getting their news from Facebook” (15 min) 
Response: Pille Pruulmann-Vengerfeldt (5min)


Friday, 18 August


Room C1

2) Panel: Engaging audience and visitor studies
Chair: Kirsten Drotner  
Respondent: Lily Díaz-Kommonen  

1. Dimitra Christidou
“Visitor Studies: Understanding Visitors’ Meaning-Making Practices” (15 min + 5 min response)  

2. Sigurd Trolle Gronemann 
“Young learners in the new inclusive landscape of participatory and mediated museum learning” (15 min + 5 min response)  

3. Pille Pruulmann-Vengerfeldt
“From audience to visitors to participants” (15 min + 5 min response) 



Room C1

3) Imagined audiences misbehaving  

1. Tobias Olsson and Dino Viscovi
“Not a Generation of Non-Users: Variations in Elderly’s Online Practices” (15 min)
Response: Liudmila Voronova (5 min)    

2. Liudmila Voronova  
“Journalists and audiences on the move: territorial changesideological challenges and ”imagined communities” in Ukraine”  
ResponseTobias Olsson and Dino Viscovi (5 min)



Room C1

Business meeting for TWG8



Saturday, 19 August 


Room C8

4Audiences connecting and engaging

1. Heidi Keinonen, Pia Majbritt Jensen, Anna Maria Lemor & Andrea Esser
“Transnational audiences and modes of engagementStudying the reception and consumption of musical talent formats” (15 min)  
Response: Joanna Doona (5 min)  

2. Torgeir Uberg Nærland
Audiences, expressive culture and public connection: the case of TV-series” (15 min) 
Response: Heidi Keinonen, Pia Majbritt Jensen, Anna Maria Lemor & Andrea Esser (5 min)  

3. Paula Haara & Esa Reunanen
Experiencing Violence in a Cross-Media Environment” (15min)
Response: Torgeir Uberg Nærland (5 min)  

4. Joanna Doona 
”Young adult audiencesnews, and news satire: A double-voiced engagement” (15 min) 
Response: Paula Haara & Esa Reunanen (5 min)  

5. Yngvar Kjus  
“Music Experience in the Intersection of Concerts and Archives” (15 min)  
Response: Andreas Lenander Ægidius (5 min) 



Room A07

5) Listening audiences  

1. Andreas Lenander Ægidius
Digital online music use related to the remediation of the music download as a music stream.” (15 min)
Response: Sigrid N. Saabye (5 min)   

2. Marika Lüders 
Audience taste cultures in music and television streaming” (15 min)  
Response: Kim Christian Schrøder (5 min)  

3. Sigrid N. Saabye 
"Podcast listeningliveness, and the sense of community" (15 min)  
Response: Marika Lüders (5 min)


Call for papers and abstracts

TWG in Audience studies aims to become a group uniting researchers who have their focus on the people in the media landscape, be it audiences, users, publics, participants or others.  

Audience studies group is open to various approaches (theoretical/critical works, methodological discussions or empirical studies) and methods (quantitative or qualitative research, or both). We hope to be joined by researchers who feel that concept of audiences deserves distinctly cross-disciplinary approach where audiences can be considered both medium specific as well as beyond any given medium and disciplinary boundaries. We invite studies which help to understand how do changes in medium (like TV, radio, social media service, newspaper etc) influence us as audiences as well as studies that seek to understand the mutual shaping where the changing viewing practice also changes the medium. These kind of mutual relationships can be one focus of the group. The other important strand for audience studies group is to look at the audiences that transcend mediums and follow information and entertainment flows across platforms. These kind of cross-media audiences propose theoretical and methodological challenges that need to be addressed in cooperation of many researchers. The audiences can be found both as individual practices worth investigating as well as global changes challenged by changing media landscapes.  

With reference to the theme of the Nordmedia Conference 2017 Mediated Realities – Global Challenges we invite researchers to consider this TWG welcomes papers that address the realities of todays audiences – be it medium specific or cross-media, be it understanding the composition of the audiences or understanding the role media plays.

This temporary working group accepts both panel proposals and abstracts for individual papers.

Panel proposals must contain a description of the panel theme, the abstracts of the contributing papers, as well as contact information of the panel chair and authors.
Please see more guidelines for panels.

Abstracts of individual papers must contain the author’s contact information.
Please see more guidelines for abstracts, papers and presentations.

A discussant will be assigned to each accepted paper in order to provide quality feedback, consequently everyone presenting in the division might be asked to act as a discussant.
Please see more guidelines for discussants.

Updated 10/8/2017

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Last update: 18.8.2017 11.21 Muokkaa

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